5 Costly Amazon PPC Mistakes to Avoid with Insights from an Amazon PPC Agency

There are tons of good ways to set an Amazon PPC Campaign. However, running a good Amazon PPC campaign requires a strategy, immaculate execution and constant optimization. But even experienced sellers can stumble into common mistakes that are undermining their efforts, wasting ad budget and leaving plenty of sales on the table.

However, there is a lot to unpack and if you cannot identify these areas of opportunity early on in the process, then you need to hire an Amazon PPC Agency to help streamline your campaigns, increase conversions, and ultimately get accounting dollars to work just a little better for you.

Adjusting Bids Too Quickly

When it comes to creating the perfect PPC bids you need a little patience. A common mistake would be adjusting bids prematurely often before there is sufficient data. This could result in overbidding, wasting your budget, or underbidding, making your campaign less visible.

How to Fix It

Allow your campaigns to collect relevant data. The first few weeks should be for observing trends and aggregating data across similar products or keywords. Arm with comprehensive data, you’re able to make the right calls that lead to better roads.

Pro tip: Hire an Amazon PPC Agency Services so as to read data properly. It also enables you support in identifying an effective bidding strategy for your campaigns.

Overlooking how PPC affects organic sales

Think of PPC as a long-term investment. When starting out, spend a bit more to gain some momentum with your sales. Eventually, you will progress to a level where your product will grow and all your organic rankings will improve, directly resulting in lesser dependence on ads.

How to Fix It

PPC is a long-term investment. First, spend a little more in order to kick start your sales. Over time, as your product matures, you’ll start to see organic rankings getting better leading to less reliance on ads.

Failing to Protect Your Brand

Competitors advertising on your branded keywords can cost you sales. And what could be worse than that? It can take away your market share, with consumers pulling to alternative products.

How to Fix It

  • Place bids on keywords that contain your brand to be in the top results on the search page.
  • Track searches for brand and competitive whitespace.
  • Optimize your bids or strategies for branded campaigns to minimize organic sales cannibalization.

Poor Campaign Structure

An effective PPC strategy starts with a strong campaign structure. If you do not clean your data to organize your data, it could be a nightmare to analyze and optimize your campaigns. Many sellers combine different products or targets into a single campaign, making it difficult to track performance or effectively adjust bids.

How to Fix It

Segment your campaigns into unique categories:

  • Allow Amazon’s algorithm to search for possibilities on your behalf.
  • Bidding on precise, high-value keywords.
  • Target competitor products or related listings
  • Protect your brand; ensure you are filing strikes by capturing branded searches

Launching Campaigns Without Proper Keyword Research

Running ads without first doing keyword research is like shooting a gun in the dark. Keywords connect your product with potential customers. Not doing keyword research will result in blowing out your ad spend without making a single sale.

How to Fix It

  • Use tools such as Amazon Seller Central’s Brand Analytics and Product Opportunity Explorer to discover relevant search terms.
  • Make use of competitor listings to gather keyword ideas.
  • Take a mix between broad, medium, and long-tail keywords for a balance of reach and specificity.

Why Choose Faith eCommerce Services for this service?

If you do it right, Amazon PPC can change your business. Steer clear of silliness like bad campaign structure, poor keyword research, and neglecting your organic sales, and you’ll be saving time, money, and effort.

At Faith eCommerce Services, we offer expertise for your campaigns and the following:

  • Analytics-based Techniques to get the highest return on investment.
  • Advanced Keyword Research for better targeting.
  • Retaining Perpetual Growth for Adaptive Success.

With us, you will unleash your ultimate potential on Amazon. Contact us now for customized Amazon PPC management and let our professionals lead you in the right direction. Let’s grow your business together!