Another generic and practical giveaway product that people enjoy receiving but do not often go out to purchase themselves is umbrellas. Choosing to have custom umbrellas as gifts, promo items or giveaways is a wonderful strategy to create brand recall and impact in a creative and useful way. This is yet another way of making people feel associated with your brand every time they look at the rain and see your umbrellas with the right brand messages and logo placement. Here are the top 10 reasons why custom umbrellas are a smart choice for your campaign and marketing strategies:Here are the top 10 reasons why custom umbrellas are a smart choice for your campaign and marketing strategies:
1. Great Visibility
With your own brand logo inscribed on the bespoke umbrella, it is a moving advert for your company! Different from many other promotional giveaways and wearing apparel, umbrellas are one of the few product items that people are likely to open in public places, and as such, the logo is well exposed and visible to many prospective clientele. Every time anybody opens a can of your branded umbrella that logo and name will be seen by those on the moving about on the roads. An umbrella ad is sure to make you visible when it is raining or during other wet and blustery weather.
2. Effective Repetition Marketing
With every use of the custom umbrella, the brand is effectively being advertised and this is a sure way of building brand recall. Unlike a free T-shirt or cap that people take and probably discard after the event, people will hold on to a durable umbrella and fetch it every time it is raining or hot. That is why you will always be relevant in their daily lives as they use umbrellas to shield themselves from the weather; given this, umbrellas are ideal for repetition marketing and branding since they can easily be reminded about your brand.
3. Useful, Practical Gifting
There is always a downpour at one point or the other in people’s lives and they need an umbrella. In every business, it is effective to make your target people to receive something that is useful and at the same time, create an advertising exposure for your company. This is a very practical and practical promo item which will be utilised rather than simply being misplaced in a drawer like a lot of promotional products. Some of the small gifts, which are useful and necessary, are liked by people, for example, umbrellas, which contain your company’s logo.
4. Personalization Options
There are many areas in branded umbrellas that will allow you to get antsy with personalization. That way you can select the color schemes, which handle style and type, extra features such as wooden knobs, bags or covers that match the brush handles, and of course the logo, the web address and any other message you want to appear on the brushes. This versatility assists in unique selling propositions of the umbrellas and make them even more unique.
5. Opportunities at Events
Whether you’re planning a corporate event or trade show, a community meeting, concert or fair, having branded umbrellas can provide an added touch to boost your brand. Vist them to individuals or companies of interest, or its clients, or use them as ‘umbrellas’ at booths or stations. Make people grab your logo-emblazoned umbrellas as they move around the event to amplify exposure even more than that.
6. Customer & Staff Appreciation
And since umbrellas are long-lasting and useful, they are ideal gifts and tokens of appreciation for valued customers, employees, and stakeholders. Customize umbrellas with a little message and you have another thoughtful, handy gift for showing someone you are thinking about them. Such a meaningful gesture also goes a long way in enhancing the bonds and goodwill that consumers have with your brand.
7. Media & Publicity Possibilities
Whether it be a charity fundraising walk, hosting golf tournaments or giveaways at the festival or parade – local media could possibly capture the image of your branded umbrellas during the event coverage. Web magazines, newspapers, blog of my neighborhood and the social media feed always wend their way to fun pictures. People feel happy taking pictures around the city with your brand on their umbrellas, and this serves you with word-of-mouth publicity.
8. Ride Out the Storm
It’s never prudent to allow a crazy storm or a temporary disaster or a most unfortunate contingency overshadow your brand identity. Ease the impact of the weather by ensuring that you distribute free custom umbrellas bearing the company logo to the affected citizens. Throughout the dreary, arduous and often cold, people will recall and embrace your benevolence, ensuring that the light of spirits and perception remains warm, even in the darkness.
9. Symbol of Protection
An umbrella protects individuals from rain or harsh sunlight – this protective function is what should be used to represent your brand and its ability to protect and help customers. If your business offers protection in some way, be it security services, financial planning, insurance coverage, or technologies that prevent threats, associating branded umbrellas with your protective products highlights your proposition in a unique way.
10. Memorable Touch Points
Anytime your target audience gets a chance to come across umbrella branding, they are subjected to your branding, which just puts your name deeper into their subconscious. Even if you don’t see people with your logo-printed umbrella open, their hands are occupied with your messaging just by holding the handle! These small occurrences of engaging with the promotional umbrellas accumulate over time to create a number of memorable touch points that in turn, help to make the brand familiar and have an influence on how it is perceived.
It is a great advertising tool to spend our money while presenting much-needed items during the rains or when the sun is scorching. Your printed umbrellas facilitate creating visibility, constant product reminders, positive impact, media value, customer/employee appreciation, and unique impressionistic points of contact that other promotional items cannot offer! Of course, it makes sense to order high-quality custom umbrellas for effecting your brand identification when people dealing with your target audience open and remember every time it starts to rain.
