December 18, 2024
Step-by-Step Guide to Building an Effective Segmentation and Retargeting Strategy
In the era of personalized marketing, segmentation and retargeting have become indispensable tools for businesses. By dividing a target audience into distinct groups and re-engaging them with tailored messaging, companies can significantly increase conversion rates, enhance customer experience, and maximize return on investment (ROI). Here’s a comprehensive step-by-step guide to building an effective segmentation and…