November 12, 2024
Surprise: U.S. Mail Still Helps Book PR
There’s no denying that the internet—through email, blogs, and news sites—significantly impacts book marketing services today. However, with print books still far surpassing digital sales by over 4-to-1, the distribution of physical copies remains essential during marketing campaigns, often relying on traditional mail. Many influential reviewers and journalists appreciate receiving hard copy media kits, emphasizing…