May 15, 2025
How Stussy Shaped Modern Streetwear Culture Worldwide
Stussy started as a small surf brand in Laguna Beach, California, during the early 1980s. It was created by Shawn Stussy, who originally used the now-iconic signature logo on his handcrafted surfboards. He later began printing the logo on T-shirts and shorts to promote his work. Unexpectedly, people started buying them not for the boards,…
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