The clamshell blister pack is used widely by manufacturers to pack their products such as electronics, toys, beauty accessories, and many others. The exterior of the packaging is transparent and clear and this enables the customers to have a view of the commodity inside. That makes it suitable for brands who want their products to be captured as they are arranged on the shelves.
Apart from its purpose of serving as a packaging solution, clamshell packaging can also serve a specific branding purpose. With customization, it becomes part and parcel of the brand, and consumers get to experience it in its entirety. Incorporating good blister packs designs attract the attention of the shoppers while reminding them of your company’s key focal points.
Below are some guidelines on how to adjust clamshell blister packaging to reflect the company and the product.
Select Color Palettes Which Match Your Branding
When it comes to brand integration into clamshell packaging there are several factors that can be used to do so but the simplest one is color. While the plastic lid and base can be of any color to appeal the eye, they can be manufactured with colors would fit your brand. This results in a positive image for your product line, making them look consistent and more professional.
For instance, if your brand is blue and green, go ahead and use blister packs in the same color. Or choose a clear type of plastic with color highlights that are not so noticeable at first sight. This way the colors are not very evident, but at the same time those customers who are familiar with the logo would be able to identify it easily.
In either case, ensure that the chosen color is consistent with the brand style guide that they established. This will also help in re-creating brand awareness every time the customer picks one of the products that you marketed.
It is also effective to combine Your Logo and Brand Messaging into Your website.
There is a lot of room at the shell-shaped part of the clamshell to advertise your company logo and major slogan. They can either be directly printed onto the plastic or possibly projected on an inserted background.
For your logo, make sure you place it at the base of inside the blister cavity in large size. Check if you can fit your slogan or the reminder of other promotional messages that may describe functionalities of the product. The more promotional materials of your brand are integrated, the more effective the result will be.
When making an inserted backdrop, try to use cardstock with some lifestyle images that are relevant to the target customer base and product category. An overtone prolongs the surface for more creativity in branding. Of course it also retains the overall pack recyclable, given the ease of extracting paper inserts.
Feature Lifestyle Photography To Market Your Brand
Depending on what is contained in the blister pack, the backdrop insert provides a perfect opportunity to use excellent photography to evoke the lifestyle of the intended product. The imagery you select should show what your audience wants to see and reflect your brand ethos.
For instance, an electronics firm could depict a number of the young and middle-aged individuals typing on their laptops while in the open air. One example is a candle company may show that the products they offer create a comfortable living room atmosphere with light from the candles.
Lifestyle photography assists customers to easily understand how your product can be incorporated into their daily use. It also creates an emotional connection to the brand that remains with consumers when they have left the store.
Select appropriate photos that can define your brand to the clients or customers in the best way. People should not look stiff in images; this is why it is always good to consider natural posing. It also provides a realistic look into the lifestyle and personal traits that your brand represents.
Special Shape of the Packaging and Cutouts
Another type of blister pack is clamshell pack which is in rectangular shape but in terms of creativity it can be made in shapes. Think of a shape that would be different from the rest, but suits your product or brand.
Lipsticks and other beauty accessories could be in oval or teardrop forms and children’s toys could turn into circles or stars. The shape of the object is now a branding one as well.
To this you can also incorporate cut out zones which will be used to effectively advertise a specific product component or even achieve novelty through the absence of a specific zone in the pack. Make part of the product, such as the handle or knob to protrude beyond the external perimeters of the general shape and form.
The shape or cut-outs creatively add a new dimension to the clamshell packaging and makes it completely different and unique. This indicates that innovation and seriousness on design aspects are in place.
Tactile texture should be included in designs as well as special coating.
Don’t be limited by visual aspects only – consider introducing the idea of texture into your blister packaging manufacturing. Some coatings or imprinting effects can even make the plastic packs you are using to be distinctly yours.
For instance, a soft touch coating increases tack and gives an elegant surface to the material. Letterpress: Letterpress textures are imitated by sandblasting the logo into the plastic and the surface is given a slight groove. The best examples can be seen even at the blister packs themselves with glitter added into them to twinkle at any given instance.
These external appearances influence the perception of customers as far as quality is concerned and the handling of the product before even the box is opened. Research various kinds of emotions you want your character to portray and find out which plastics fit best with each emotion.
Think about Recycled Material and Green Components
Brands need to consider environmental responsibility as an important factor in the modern market. Consumers are not blind to these things and are wise enough to acknowledge the attempts being made to embrace sustainability, even during the packaging of the products.
Regarding the material, it is beneficial to know that most blister pack manufacturers use recycled plastics. PCR plastic initiated by post-consumer recycling reduces waste and completes the circular supply chain of manufactured products. It can be used as an alternative to virgin material and has several unique characteristics, including being environmentally friendly.
Actual PCR content may vary from 25% up to 100% based on the budget that you want to allocate and the product that you are developing. It does add a little extra cost compared to using other products but it brings a huge perceptive advantage to the consumers who are wary of what they are consuming.
You can go for compostable plant-based blister film made of cellulose if you wish to. That will just have to ensure it offers sufficient shelf existence for your specific kinds of products.
Adopt Other Production Methods to Enhance Quality
Blister packaging has a feature of not covering the whole surface of the product; various production techniques make the packaging cover the product before it is opened to demonstrate its quality. Such details suggest the intention to pay much attention to the production process.
For instance, glossy surfaces make plastic packs look neat so that they can be used as packaging for numerous products. Blister cards are stacked on shelves and cardinal corners assist in keeping the cards in blister formation. There is a hook, hole or peroration whereby holders or peg displays can easily be hung.
This is more so because the quality of clamshell production that is in question speaks volumes regarding the overall product quality. It is essential to make the unboxing itself the unique branded experience by adding some special final touches.
Be Aware of End-Use and Packaging Stewardship
Finally, think about the possibility of resealing blister packs after they have been delivered to the customers. What strategies can ensure that disposability is sleek and recycling unconsciously natural?
Features, such as clean perforations, enable end-users to accurately tear open packaging components. Most of the information about labelling plastic types indicate that local recyclers benefit from labelling plastic types by number. Just seeking the customer feedback shows extra ordinary commitment to branding apart from the floors.
It becomes a win-win situation for the blister packaging design since you can design around the entire concept with every feature right from how the blister packaging surface looks when on the shelf to how it will finally be used. Avail yourself of visual, touch, and environmentally friendly possibilities to amplify your brand’s DNA. With focus and purpose, clamshells turn into a valuable brand communication asset that fits nicely into a plastic shell.
