You know what’s the best thing about travel banner ads? They make you see things instead of relying on imagination. Seven wonders of the world, places that lie in the hidden corners of the world, unimaginable experiences, and unique lifestyles. You can get as creative as you want, put the unimaginable on paper, and picture it better.
Plus, they are pretty easy to create. All you need is a good imagination, some strategy, basic design knowledge, and a reliable travel advertising platform.
With this blog, let’s understand how you can promote your travel business through banner ads. We’ll also show you a few examples of some of the best travel brands, so hold on until the end!
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What Goes On Behind Good Travel Banner Ads
Advertising travel ads becomes easy once you know how to create them. Here’s what goes behind good travel ads.
Emotions
What makes someone want to travel? It can be the curiosity to seek new adventures, to experience new cultures, or to escape from daily routines. That’s what the best travel ads focus on. They aim at evoking feelings of rush, peacefulness, thrill, and enjoyment that come with traveling. Emotions make it easier to connect with the audience on a more personal basis.
Personalization
Everybody loves new adventures, but sadly, not everyone can afford it all the time. That’s where personalization comes in. Putting the audience first and personalizing what you think will appeal to them should be the goal. Knowing everything about their lifestyles, budget, values, and traveling habits can help you present emotions in a better way. Your audience will get exactly what they’re searching for.
Storytelling
Every travel experience is a story. But fitting it all into a single image is not an easy task. Simply showcasing images of destinations and hotel views won’t work until you have a solid ad copy to go along with it. And if your image speaks for itself, then there won’t even be a need for. Good storytelling encapsulates all the emotions, narratives, and brand messaging to put it into a single banner.
Brand Messaging
You cannot miss what your brand wants to convey. How can you help your audience? How can you give them the best experience of their life? Answers to all these questions should be highlighted in the unique value proposition you provide in your travel banner ads. Define what you stand for, what you offer, and include it in your story for a better connection with your audience.
CTA
Somebody saw the best destination through your ad ever. What next? Where can they learn more? How much does it cost? Where to sign up? Questions and questions will pile up. And if you don’t give the answer, you will lose a potential lead. CTAs, or call-to-actions, tell your viewers what they need to do next. It acts as a navigator and directs them to a landing page for the next steps.
Travel Ad Examples to Inspire Your Next Campaign
Travel agencies and businesses have been going crazy with their advertising lately. Let’s take a look at some of the best travel banner ads and what we can learn from them.
Booking. com
Everybody has heard of booking. com. They’re one of the most popular online travel agencies connecting travelers with accommodation and other services worldwide. The brand’s new ad campaign focuses on the desires of travelers wanting to explore diverse personas within themselves. It encourages them to discover who they want to be when they travel, as they go about the thousands of destinations Booking. com has to offer. The ad copy ‘Book whoever you want to be’ is enough to convey it all.
Why the ad works: The ad’s primary objective focuses on a desire that most travelers have, that is, the desire to find themselves through travel. The ad copy is concise and to-the-point, paired with pictures of different personas, making it a perfect travel banner ad.
Palladium Hotel Group
Palladium Hotel Group is a 4 and 5-star luxury hotel chain operating across six countries. Their recent ad campaign focuses on what guests stop doing during their travels, rather than on what they do. They analyzed the average daily time their guests spent on social media during their week-long stay, and presented it as 2 to 5 minutes with background images of people relaxing and having the best time of their lives.
Why the ads work: The ad focuses on a real challenge that most travelers face: social media. It effectively portrays how disconnecting from social media gets them things far more valuable, like a life without interruptions.
Vertours Travel Agency
Vertours is a travel agency based in Italy, offering a range of travel services, including holidays, organizing travel, business travel, and event planning. In a recent ad campaign, they showed how travelers can uncover amazing experiences that stimulate their senses and spark unique emotions. With the deep sea and a sunny beach being submerged in their front office, the ad reads that that is where every journey begins.
Why the ad works: The ad is a clever picturization of the agency and one of the very destinations they provide. It perfectly captures how the agency is the perfect destination to start your own travel journey.
Sky
Sky is a popular low-cost airline company primarily operating in the LATAM region. It is well known for its affordable fares and modern fleet, and it aims to capture just that in its recent ad campaign. The ad’s headline reads ‘Don’t spend it all on a plane ticket’, with the image of unsatisfactory hotel rooms and reviews of people complaining about them.
Why the ad works: The ad is a humorous take on the importance of raising awareness about the importance of making efficient use of our travel budgets. It connects with the audience and is a perfect blend of the brand message and a story on why you shouldn’t settle for expensive tickets.
New England Aquarium
New England Aquarium is a non-profit organisation that serves as a home to thousands of aquatic animals. They are known to have some of the best travel banner ads for their aquarium. In a recent campaign titled Where There’s Wonder, There’s Wow, they have reflected the true reactions of people using the word WOW. The three letters are crafted from coral, anemone, seaweed, rocks, moss, and the animals joining themselves.
Why the ad works: The ad is a stunning typographic series that brings the emotion of ‘WOW’ to life. Both the message and visuals came together to drive more ticket sales than ever before.
Conclusion
Travel advertising is big on creativity. The more you can captivate your audience and connect with them, the better it gets. Banner ads are a great way to put into picture what a travel experience can look like. Pairing it up with emotions and personalization, including compelling CTAs, and conveying a story always gets the work done. And once you’ve created your ads, try advertising on travel sites and platforms to hook the right users. Travel banner ads and targeted advertising make the perfect recipe for conversions.
Frequently Asked Questions (FAQs)
What are travel banner ads?
Ans: Travel banner ads are image-based online advertisements that typically appear on websites as a form of promotion for travel agencies and related services.
What can banner ads do for my travel business?
Ans: Banner ads in travel advertising can boost brand awareness, divert traffic to your website, generate leads, and get more conversions and bookings.
How to create the best travel banner ads?
Ans: The best travel banner ads convey emotions, personalization, brand messaging, and a clear call-to-action (CTA) through great storytelling.
How can I include storytelling in travel ads?
Ans: You can include storytelling in travel ads by understanding your audience, portraying them through a relatable character, a vivid destination, and an emotional journey.
Where can I promote my travel ads?
Ans: 7Search PPC is one of the best travel ads network that offer broad reach, plenty of ad formats, and flexible pricing models to work with.
