As an accountant running a small firm, I’ve noticed that most of my clients come from referrals, but I want to expand my reach. I’ve heard about local SEO, but I am unsure how much of an impact it could have on my business. I want to attract more clients from my area who are actively searching for accounting services. However, I am not sure if investing time and money into local SEO is truly worth it. Will it help me compete with larger firms and improve my visibility? How important is local SEO for accountants like me?