GCC Energy Drink Market is Anticipated to Grow at a CAGR of 2.17% During the Forecast Period (2023-28)

GCC Energy Drink Market is Anticipated to Grow at a CAGR of 2.17% During the Forecast Period (2023-28)

When it comes to beverages, energy drinks have always had an extensive consumer base, especially the youth, owing to their composition of stimulant compounds leading to increased attention, energy levels, stamina, and attention. MarkNtel Advisors has recently issued a research report highlighting that the GCC Energy Drink Market is likely to escalate at a CAGR of around 2.17% during the forecast period, 2023-28.

The growth in the intake of these beverages by the youth to decrease exhaustion while long and tiring working hours and the escalating initiatives by the governments of UAE and Saudi Arabia to substitute alcohol consumption in public places with energy drinks are among the major causes leading to the increasing growth of the GCC Energy Drink Market.

Moreover, the report further states that the organization of several national and international events by the GCC countries, including Qatar, Kuwait, Saudi Arabia, and the UAE also contributed significantly to the GCC Energy Drink Market growth since it offered a golden opportunity to the manufacturers and producers to launch and advertise their energy drinks and boost their revenues.

Furthermore, energy drinks have gained decent popularity among fitness enthusiasts and gym freaks since they enhance physical endurance and stamina and are recommended as a vital dietary supplement, thus aiding the growth of the Energy Drink Market in the GCC countries.

Glancing at the Competitive Landscape of the GCC Energy Drinks Market

The GCC Energy Drinks Market includes companies like Monster Beverage Corporation, Red Bull GmbH, Power Horse Energy Drinks GmbH, Pokka Corporation, Energy Beverages LLC, Dubai Star Food LLC, Mayar Bison, Pepsi Energy Co. (Rockstar Brand), Alesayi beverages corporation (Code Red), MBG Group (Effect), Boom Boom Energy Drink, etc.), and others, who are constantly in the urge to grab the top position and are relentlessly working to strengthen their position in the market.

Analyzing the Segmentation of the GCC Energy Drinks Market

  • By Flavor (Flavored and Unflavored)
  • By Sugar Content (Sugar-free and Non Sugar-free)
  • By Target Consumer (Teenagers, Adults, and Geriatric Population)
  • By Product Type (Hypertonic, Isotonic, and Hypotonic)
  • By Packaging (Metal Cans & Bottles (PET/Glass) & Others)
  • By Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, Online Retail, and Others)
  • By Country (The UAE, Saudi Arabia, Oman, Kuwait, Bahrain, and Qatar)

Unflavored Energy Drinks segment held the potential share in the GCC Energy Drinks Market during 2019-23 and is set to witness generous growth through 2030. This is due to the rising awareness and consciousness of consumers regarding the health hazards such as stroke and diabetes, related to the consumption of flavored drinks and beverages. Moreover, to avoid the risk of diabetes, the GCC government has levied a sugar tax leading to a reduction in sugar intake among the citizens, thus elevating the growth of the unflavored segment.

Saudi Arabia and UAE, both have retained the largest share of the GCC Energy Drinks Market since 2019 and would also flourish during 2024-30. This is in line with the country’s strong rapport with the western countries and brands geographically. Moreover, as both the countries covers the maximum population of the GCC region, therefore creating a high demand for energy drinks, further leading to elevating the market sale.

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