It has also become evident that aerial drone videography is becoming a favorite tool in the real estate business for marketing its properties in novel ways. Where boring pictures and uninteresting virtual tours define the typical architectural visualization, powerful drones bring fantastic bird’s-eye views of homes and buildings, as well as surrounding land. This innovative marketing approach is grabbing the buyer attention and at the same time revolutionizing the realtors’ approach to listing advertising.
“Drone videography is an emerging trend that is gaining significant popularity with each passing day.”
In the recent past, drones that are fitted with high definition cameras have become easily affordable and every real estate firm no matter how small it is. Marketing through the use of drones has gradually picked up because clients representing different real estates businesses come to understand that aerial views of the listings are advantageous. As evidenced from the National Association of Realtors 2021 Profile of Home Buyers and Sellers, more than 28 percent of recent homebuyers claimed to have used videos to virtually tour homes before physically visiting the homes. While high quality in videos always appeals to this trend, it also brings visually effective media to the listings.
Everyone has a special approach to creating their properties, which is why they are individual and worthwhile.
Drone videography provides the exterior and surrounding environment of listings in a way that cannot be captured from an ground level. A bird’s eye view shows the arrangements of houses and constructions, besides pointing out construction features and yards that may not be clearly seen from a lower altitude. Views of property and grounds, outdoor features, location, and proximity to facilities can be described with the greatest of ease from the air. The manner in which drone media places the viewer into a listing has potential to provide an edge in a growing over-saturated market for real estate.
Increased Viewer Engagement
Modern consumers require high-quality and lengthy media that contains appealing images of properties while searching online. Videos shot using drones does exactly that – giving potential buyers more reasons to spend time virtually touring properties they have their eyes on. Drone media is stated to increase general interest in the properties by 403% while real estate advisor Stefan Martinovic has noted that properties that are displayed with drone media attract 403% more inquiries than those that are not. Drones make tours in properties as immersive as when a person visits a property in real life on the internet browsers or mobile phones. This translates in increased calls, emails and scheduling of showings with real estate professionals.
Videography Complements Photography
Although, it is quite possible that still images will forever remain in the arsenal of real estate marketing tools, videos add the life that cannot be captured by the still images. Recording the vast spaces with bright, natural lighting and empty grounds without other people produces a more intimate and private experience future homeowners may wish to have. And creative editing provides consistency that links internal and external settings in video. This use of storytelling captivates the audiences as they ‘wander’ through corridors, open doors to backyards or glide effortlessly over rooftops for the most resourceful property tour.
Affordable Marketing Investment
Basic drone video services that include filming for up to 2-3 minutes costs about $150-$400 among the most common packages currently in the market. Extra charges may be incurred for complex shoots on expansive farmland or other rustic properties or for premium property listing, for post-production and music licensing among others. But this is very cheap compared to being a few hundred bucks more than normal professional photography shoots. Since videos present listings in a much more advanced platform, the use of drone videography results in impressive RoI as it pairs well with standard photo galleries.
Safety & Compliance Considerations
The FAA has rules that allow flying drones for commercial purposes in its territory, but this must be done by an operator who has a current FAA Part 107 remote pilot certificate. This show UAV pilots know how to operate drones in a safe manner as required by the laws of the land. Wise real estate agents also check that their aerial media providers adhere strictly to the set legal requirements and seek HOA permission before the drone photography or videography. This ensures privacy and deals with nuisance complaints which may be made by any person. ция
Final Thoughts
As this marketing strategy booms in the real estate niches, first movers who embrace drone videography gain a competitive edge presenting listings while being captivating. Far from simply showing the properties from the buyer’s personal tour, the properties for sale are much more interesting and engaging with the mere videos taken from the sky. By editing, videographers tell stories through all aspects where individuals become serious, eager home buyers. This is the future of real estate marketing and drones are the key.
