MarkNtel Advisors recently published a detailed industry analysis of the India Digital Out-of-Home Advertising Market. The report covers growth trends, geographical marketing strategies, challenges, opportunities, and drivers influencing the market.
India Digital Out-of-Home Advertising Market Size, Share, and Trends Analysis Report – Industry Overview and Forecast to 2030
The India Digital Out-of-Home Advertising Market size was valued at around USD 284 million in 2024 and is projected to reach USD 620 million by 2030. Along with this, the market is estimated to grow at a CAGR of around 14% during the forecast period, i.e., 2025-30.
What are the major Driver the India Digital Out-of-Home Advertising industry?
Rising Popularity Due to High Reach & Visibility Creating Market Demand – The increasing popularity of digital Out-of-Home advertising in India owing to greater reach and visibility is fueling the growth of the market. Set up in bustling urban centers like major intersections, DOOH screens target a diverse and larger audience. Its share of the total OOH market is expected to grow from 20% in 2024 to 30% by the end of 2025, indicating its high reach & popularity. For instance, the digital billboards on the Western Express Highway in Mumbai are viewed by hundreds of thousands of commuters daily, providing extensive exposure to brands and creating market demand in these areas. In addition, the vibrant & high-resolution nature of digital billboards allows for compelling advertisements that can easily be revised to reflect current promotions or events. For instance, continuous marquee events set to hit the country for the DOOH industry in 2025 will open new avenues like the Delhi elections, Maha Kumbh, and Asia Cup, among others. This creates a high market demand for digital advertisements of these events. This high reach and visibility of DOOH advertising make it a very attractive area for advertisers, since it allows them to maximize impact, which again boosts demand.
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What segments define the India Digital Out-of-Home Advertising market from 2025 to 2030? How do these segments contribute to market dynamics and growth?
- By Format Type
- Digital Billboards- Market Size & Forecast 2020-2030, USD Million
- Video Advertising- Market Size & Forecast 2020-2030, USD Million
- Ambient Advertising- Market Size & Forecast 2020-2030, USD Million
- Others- Market Size & Forecast 2020-2030, USD Million
According to report, By format type, digital billboards lead the India Digital Out-of-Home Advertising Market.
- By Application
- Outdoor- Market Size & Forecast 2020-2030, USD Million
- Indoor- Market Size & Forecast 2020-2030, USD Million
- By End User
- Retail & Consumer Goods- Market Size & Forecast 2020-2030, USD Million
- Government- Market Size & Forecast 2020-2030, USD Million
- Recreation- Market Size & Forecast 2020-2030, USD Million
- Real Estate- Market Size & Forecast 2020-2030, USD Million
- BFSI- Market Size & Forecast 2020-2030, USD Million
- Transportation- Market Size & Forecast 2020-2030, USD Million
- Education- Market Size & Forecast 2020-2030, USD Million
- Others- Market Size & Forecast 2020-2030, USD Million
According to report, Based on end users, Retail & Consumer Goods lead the India Digital Out-of-Home Advertising Market.
Explore the Complete India Digital Out-of-Home Advertising Market Analysis Report – https://www.marknteladvisors.com/research-library/india-digital-out-of-home-advertising-market.html
Geographical Analysis: India Digital Out-of-Home Advertising Market
- North
- South
- East
- West
India Digital Out-of-Home Advertising Market Share & Competitive Landscape:
The India Digital Out-of-Home Advertising Market is characterized by intense competition, with several key players driving growth through innovation, market expansion, and strategic investments. The competitive landscape provides valuable insights into the industry’s leading companies, highlighting their strengths, financial performance, and market influence.
Leading Companies in the India Digital Out-of-Home Advertising Market are:
- Times OOH
- AdOnMo
- JC Decaux SE
- Laqshya Media Group
- Dentsu
- ARMOUR Digital
- Ooh! Media Digital PTY Limited
- Moving Walls India Private Limited
- PlayAds Advertisement Spaces Pvt. Ltd.
- Bellplus Media
- EG Communications
- Bright Outdoor Media
- Pioneer Publicity
- TDI International India Ltd.
- CASHurDRIVE
India Digital Out-of-Home Advertising Industry Recent Development:
- September 2024: AdOnMo raised USD 25 Million in a funding round led by Rigel Capital and Srinath Mars. This round of funding will help in expanding its presence in India and increase the number of its digital screens.
- July 2024: Times OOH secures Exclusive Advertising Rights for Mumbai Metro Line 3, reinforcing its leadership in urban transit advertising. Awarded by Mumbai Metro Rail Corporation Limited (MMRCL), the mandate includes exclusive advertising rights across 27 stations and 31 trains, approximately 20,000 sqm of advertising space, and station semi-naming rights from Cuffe Parade to Aarey.
Questions Addressed in this Study
1.What factors are driving the India Digital Out-of-Home Advertising Market growth?
2.How is the India Digital Out-of-Home Advertising Market expected to grow over the next five years?
3.What are the key insights into the current trends in the India Digital Out-of-Home Advertising Market?
4.What is the current size of the India Digital Out-of-Home Advertising Market, and how is it projected to change in the future?
6.What is the future outlook for the India Digital Out-of-Home Advertising Market in terms of technological advancements and market expansion?
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