India FMCG Market is Booming and Predicted to Hit USD 1,108.5 Billion by 2033

India FMCG Market Overview

Base Year: 2024

Historical Years: 2019-2024

Forecast Years: 2025-2033

Market Growth Rate: 17.33% (2025-2033)

Market Size in 2024: USD 245.4 Billion

Market Size in 2033: USD 1,108.5 Billion

The India FMCG market is driven by rising disposable incomes, urbanization, digital adoption, and increasing demand for packaged consumer goods. According to the latest report by IMARC Group, the market size reached USD 245.4 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 1,108.5 Billion by 2033, exhibiting a growth rate (CAGR) of 17.33% during 2025-2033.

India FMCG Market Trends and Drivers:

The growth of the India FMCG market is driven by rising disposable incomes among the middle class, boosting demand for everyday consumer products. Increasing urbanization is another key factor, as more people move to cities and adopt modern lifestyles, leading to higher consumption of convenience and packaged goods.

The expansion of online shopping platforms has significantly transformed the FMCG sector, providing consumers with greater access to a wide range of products and enhancing overall sales. Additionally, the widespread use of mobile phones and the internet has accelerated the digital marketplace and online purchasing trends, further propelling market growth.

A notable trend shaping the industry is the increasing demand for health and wellness products. Growing awareness of nutrition and overall well-being has fueled the preference for natural, organic, and health-focused FMCG products. In response, companies are innovating and diversifying their offerings to include healthier alternatives. Sustainability is also gaining traction, with consumers prioritizing eco-friendly and ethically sourced products, prompting FMCG brands to adopt sustainable practices in packaging and operations.

Furthermore, rural markets are emerging as key growth drivers, supported by improved infrastructure and government initiatives aimed at rural development. Companies are expanding into these regions using localized strategies and strong distribution networks, ensuring continued growth in the India FMCG market in the coming years.

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India FMCG Market Industry Segmentation:

The report has segmented the market into the following categories:

Breakup by Product Type:

  • Food and Beverages
    • Juices and Drinks
    • Tea and Coffee
    • Fresh Food
    • Others
  • Personal Care and Cosmetics
    • Body Care
    • Hair Care
    • Oral Care
    • Skin Care
    • Baby Care
  • Health Care
    • Feminine Care
    • Over the Counter (OTC)
    • Others
  • Home Care
    • Cleaning Products
    • Fragrance
    • Others
  • Others

Breakup by Demographics:

  • Urban
  • Rural

Breakup by Sales Channel:

  • Online
  • Offline

Breakup by Region:

  • Maharashtra
  • Tamil Nadu
  • Uttar Pradesh
  • Gujarat
  • Karnataka
  • West Bengal
  • Rajasthan
  • Andhra Pradesh
  • Telangana
  • Madhya Pradesh
  • Delhi NCR
  • Punjab
  • Haryana
  • Others

Competitive Landscape:

The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant.

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Key highlights of the Report:

  • Market Performance (2019-2024)
  • Market Outlook (2025-2033)
  • COVID-19 Impact on the Market
  • Porter’s Five Forces Analysis
  • Strategic Recommendations
  • Historical, Current and Future Market Trends
  • Market Drivers and Success Factors
  • SWOT Analysis
  • Structure of the Market
  • Value Chain Analysis
  • Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services.

IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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February 4, 2025