Yes, it is critical for the modern company to engage the customers and find the way on how to attract them to the brand. One of those means which are quite efficient although not very widely used is the use of individual non-woven bags with your company, products, or services’ logos printed on them.
What Are Non-Woven Bags?
The polypropylene, a robust and lightweight plastic, is specifically used in the production of non-woven reusable shopping bags. Non-woven bags are not manufactured like weaving, where fabrics are woven together but rather bonded and laminated through heat, pressure among other things. This leads to bags that are cheap, long-lasting, waterproof and can be branded in the event that one wants to print some logo. Some of the popular non-woven bags that are available in the market today are grocery totes, trade show bags, and promotional totes.
Advantages of non-woven bags for Branding
Using non-woven bags printed with your company logo and messaging offers many advantages for getting the word out about your brand:Using non-woven bags printed with your company logo and messaging offers many advantages for getting the word out about your brand:
- Cost-Effective: Personalized non-woven bags can also be cheap yet effective in the overall brand awareness and ‘talking head’ for your brand. They can be printed at very minimal cost compared with other advertisement materials.
- High Visibility: Reusable bags are used all the time to shopping, work, the park and they are taken everywhere so it is seen a lot. This repetitive brand impressions may help to increase its familiarity and recognition among consumers.
- Customization: These bags can be printed with the company logos, slogans, pictures, sale promotions and business telephone numbers to market the company identity and theme. Complex and rich color combinations and ornamented native fabrics attract the attention.
- Environmentally Friendly: When compared to disposable plastic bags, non-woven reusable bags have a very clear and sustainable image that is appreciated by modern consumers. Most are recyclable too. Their use boosts public awareness of your logo, slogan, or product.
- Strong First Impression: Proper utilization of non-woven bags by giving it together with the purchase or during trade fairs allows for direct touchpoint with the target market. It is a good way to leave a great first impression as you use the touchpoints.
- Better Customer Engagement: Promo bags also present chances for reactivating clients through special offers, contests or incentive programmes imprinted on the bags. It can lead to more repeat patronage from the guests and other visitors.
Non-woven bags are also effective promotional tools when it comes to marketing your brand.
As we have seen, non-woven bags, when used appropriately, are economical, yet potent promotional instruments for increasing brand visibility. Consider using them for:
Trade Show and Events
A variety of customized bags, in terms of style, color, material, etc. , available for giving to the attendees at your booth or event is a handy reminder of your brand. The bags also come in handy for other brochures, samples, business cards that people might require during the event.
Retail Settings
Non-woven bags can be given for free to customers or at a minimal price to encourage them to take them, this can be common in the following shops: This mobile advertising will ensure that everytime they will be using it, they will be reminded about your business.
Direct Mail Promotions
The use of non-woven bags as promotional gifts in direct mail is a modern form of ‘lumpy mail’ that compels the recipient’s attention more than anything else in the mailing. It is also reusable and used as a printed bag for mailing purposes.
New Product Launches
Therefore, when launching a new product, printing bags with imagery and some catchphrases greatly helps in creating awareness and anticipation as customers use the bags during the launch event, from retailers, or directly from the manufacturing firm. The bags can contribute to trial and make an impressive impact.
Ongoing Giveaway Programs
Offering a coupon where upon reaching a certain dollar volume, a free custom printed non-woven bags are given to customers encourages the acquisition of higher ticket items while enabling branding with the new set of bags to customers who return in the future.
Creative Design Tips
As the above points illustrate, there are many ways that one can use reusable non-woven bags to popularize their brands; this a good reason why those designing them should incorporate a good design. Follow these creative tips:
- Showcase What Makes Your Brand Unique: Make sure to advertise images and taglines that highlight the main attractions, merits or character of the company that sets it apart from others on the bags.
- Catch Attention with Distinctive Artwork: Bright colors, active photographs and unusual pictures inscribed in large letters on one or both sides attract attention to the customer bags outdoors.
- Include Relevant Info: ensure that you have your logo, website, store location or phone number listed somewhere on the bags so that new prospective clients can get a chance to know more and buy. Social media handles are also effective in aspect of generating numbers of followers.
- Refresh Designs Regularly: Revise designs every once in a while, maybe in relation to a certain season or even for new specific campaigns for the company If there are still some designs that have not been bought by customers then there is no harm in giving those customers something new once in a while. The final idea to be developed for bags is to create special edition bags with themes related to holidays.
Versatility of Non-Woven Branding Bags
The technologies which have advanced such as the full colour sublimation printing even on small orders today have made customization a possibility and hence makes custom non-woven bags affordable for brand promotion across various levels. It is an effective branding strategy that any shop proprietor aiming to create its niche and any large manufacturing organization requiring trade show promotional gifts should embrace.
