Search Engine Optimization (SEO)
Search engine optimization (SEO) is a digital marketing practice which involves optimizing website content and HTML source code to increase its searchability by search engines. SEO allows search engines to better interpret what’s on a webpage, leading them to rank it higher in their results pages.
SEO is an ever-evolving field, so staying informed on best practices and changes is critical in order to maintain competitive edge. Reading up on SEO news, research and trends should become part of your daily or weekly routine; attending relevant events should also be part of this routine.
At first, it’s crucial to identify what keywords you wish to optimize for. These are terms your target audience is typing into Google or other search engines when seeking information on a subject matter. Once identified, create a list of keyword clusters relevant to your business and use them throughout its content. Other SEO elements to keep in mind include optimizing site speed (this can be accomplished through compressing images, reducing HTTP requests and enabling browser caching), structured data markup and schema.
Social Media Marketing (SMM)
SMM is an integral component of digital marketing, using social media platforms such as Facebook and Twitter to spread brand awareness, drive website traffic and sales, generate customer data that influences messaging and resonance and measure customer sentiment analysis.
SMM is more cost-efficient than traditional marketing avenues and allows businesses to refine their audience segmentation and target marketing messages more precisely, while creating two-way dialogue with audiences, facilitating real-time feedback responses from audiences.
An effective Social Media Management strategy involves various tactics, such as developing engaging content and designing posts or videos that reflect the brand’s identity and values. The content can be informative, entertaining or inspiring; its goal being to attract attention and foster interaction between its target audience and brand. Once finished, this content can be posted across various channels like Facebook, Instagram or TikTok for sharing or promoted through paid ads and influencer outreach – or even added into email signatures for greater visibility and engagement.
Pay-Per-Click Advertising (PPC)
PPC (pay-per-click advertising) is an innovative digital marketing model that allows institutions to bid on keywords relevant to their audience, then display ads on search engine results pages, websites, and social media platforms – paying only when an ad is clicked upon by visitors. PPC offers immediate traffic and leads that can convert into admissions inquiries, student recruitment opportunities or event registrations.
PPC offers the flexibility of quickly adapting, pausing and reactivating campaigns as needed – making it ideal for responding quickly to market trends or competitor actions. PPC can also supplement other marketing strategies by driving traffic directly to key landing pages/content or targeting specific audiences.
PPC education comes in many forms, from online courses and tutorials offered by Google and Meta to webinars and industry forums – each can offer invaluable insights. Working with an experienced agency or managing your own campaigns is another effective way of learning about PPC. Finally, creating high-converting landing pages with Landingi can help maximize return on investment – start building them now for free!
