The Middle East & Africa Organic Packaged Foods Market is projected to grow at a CAGR of around 5.75% during the forecast period, i.e., 2022-27. This detailed analysis offers valuable insights into the key growth drivers, geographical dynamics, and emerging trends that are poised to shape the market’s trajectory in the coming years.
During 2017-21, the organic packaged food industry in the Middle East & Africa gained traction due to the rising concerns of the population regarding health problems. The inclination of the population to adopt a healthy routine is one of the major factors driving the demand for organic packaged food products in the region. Additionally, owing to the rising economic development in the countries like Saudi Arabia, the UAE, Qatar, South Africa, Turkey, etc., led to the growth in the number of professionals in the Middle East & Africa region. Consequently, the rising number of professionals with changing lifestyles increases their dependency on packaged food products.
Moreover, the rising health concerns encouraged consumers to adopt healthy eating habits & chemical-free foodstuffs, thereby developing the market of organic packaged food products in the region. Furthermore, governments in the Middle East & Africa have taken necessary initiatives to encourage organic farming within the country, which has assisted organic food manufacturer companies in launching new organic packaged food products without the use of pesticides, additives, and other chemical residues to implement food safety requirements while also improving population health.
These initiatives thus pushed consumers to incline toward organic food products, thereby propelling the growth of organic packaged food in the Middle East & Africa region. For instance:
In 2021, the Danish Embassy, in collaboration with the Danish Dairy Board and Danish Veterinary and Food Administration, launched three years Danish Organic Diary Program in Saudi Arabia. The program is concerned with promoting organic products, therefore improving nutrition & public health in the Kingdom.
In 2020, Amor Coco launched Extra Virgin Coconut Oil & Coconut Flour in Kenya to meet the growing demand for organic & healthy products.
Exploring the Market Dynamics: What’s Driving the Growth of Middle East & Africa Organic Packaged Food Market?
Growing Consumer Awareness Regarding Health Issues to Boost the Market: The growing awareness of the population regarding the health benefits as well as changing lifestyles are some of the dynamics driving the demand for organic packaged food in the Middle East & African nations. The number of working professionals in countries such as the UAE, Saudi Arabia, Qatar, South Africa, Turkey, and others is rapidly increasing due to the region’s large expatriate population. Therefore, the growing workforce in the region has led the population to take a proper healthy diet, thus inclining their attention towards organic packaged food products as they are easy to cook & healthy, thereby saving time for professionals.
In addition, governments of the Middle East & African countries have taken necessary measures to enhance the production of organic farming, which, in turn, has created potential opportunities for new players to launch new healthy organic products in the market of the MEA region. Furthermore, it is expected that these factors would raise the demand for organic packaged food products in the region during the foreseen years. For instance:
In 2018, the Ministry of Environment, Water and Agriculture, Saudi Arabia, launched its organic farming action plan approved by the Cabinet with a total worth of USD200 million to support organic production in the country. The plan also aimed to provide safe & sustainable food and promote highly profitable farming.
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Key Takeaways from the Market Study:
- Historical Data: 2017-20
- Base Year: 2021
- Forecast Period: 2022-27
- CAGR (2022-2027): 75%
- Key Players to Watch: Hain Celestial Group, Nature’s Path Foods, Danone Organic Valley, SunOpta, Danya Foods Ltd, Natureland, Holle Baby Food GmbH, Rachel’s Organic Co Ltd, General Mills Inc, Hipp, ORYA Organik Yasam, Pinar Süt Mamülleri San ve Tic AS, Others are expected to play a pivotal role in driving market growth through strategic investments, partnerships, and innovation.
Latest News in the Middle East & Africa Organic Packaged Food Industry:
- In 2021, the Hain Celestial Group, Inc. acquired “That’s How We Roll” from Clearlake Capital Group, a producer & marketing company of ParmCrisps & Thinsters.
- In 2021, Hain Celestial Group announced the launch of new products, packaging, and advertising campaign. the expansion in the TeaWell Product line included a proprietary blend to promote better sleep & gut health.
Market Segmentation of Middle East & Africa Organic Packaged Food Industry
The Middle East & Africa Organic Packaged Food market is segmented as follows:
- By Category
- Organic Baby Food
- Organic Breakfast Cereals
- Organic Confectionery
- Organic Dairy
- Organic Meat Products
- Organic Edible Oil
- Organic Pasta & Noodles
- Organic Sauces
- Organic Savory Snacks
- Organic Soups & Spreads
- Others
- By Type of Packaging
- Plastic Packaging
- Tetra Pack
- Metal Cans
- Others
- By Sales Channel
- Conventional Retail Outlets
- Hypermarkets
- Supermarkets
- Others
According to report , the rechargeable segment holds a larger share of the Global Middle East & Africa Organic Packaged Food Market mainly due to their lower costs.
According to reports, offline retail holds the largest market share.
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Middle East & Africa Organic Packaged Food Market Geographical Analysis
Saudi Arabia
The UAE
Qatar
Oman
Bahrain
Kuwait
Egypt
Israel
Turkey
South Africa
According to reports, Saudi Arabia holds a prominent share of the Middle East & Africa Organic Packaged Food Market
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