Tag: customer data

Tech Glitches: A Risk to Your Brand’s Image

Tech Glitches: A Risk to Your Brand’s Image

Hardly a week goes by without news of a ‘technical issue’ or outage. Sainsbury’s, Marks & Spencer and Tesco Bank are just some of the well-known brands that have experienced tech meltdowns in recent weeks. We’ve come to expect IT crashes as a part of life, but if handled poorly, they can snowball into a…