February 20, 2025
Understanding the Aspects of Growth in the MarTech Sector
Introduction In the ever-evolving landscape of marketing and technology, the fusion of these two realms has given rise to a dynamic sector known as “MarTech” — a portmanteau of marketing and technology. The MarTech sector has witnessed substantial growth in recent years, driven by innovative solutions that enhance marketing strategies and streamline business operations. This article delves…

January 27, 2025
How to Identify Buyer Signals Using ABM Intent Data ?
In the hyper-competitive B2B landscape of scanning potential buyers to know when and why they are interested in your solutions, ABM marketing armed with the power of intent data enables businesses to have a clearer identification of these buyer signals and want to engage with accounts that are showing these signals at just the right…