Tag: email testing

Track Email ROI First: Boost Profit from Every Campaign

Track Email ROI First: Boost Profit from Every Campaign

Introduction In the age of analytics and multi-channel strategies, marketers have access to an overwhelming amount of data. Yet, with so many metrics available, it’s easy to focus on the wrong ones. Open rates, click rates, bounce rates they all tell part of the story. However, none matter as much as the one number that…