
May 9, 2025
Google Ads Audience Segments: The Key to Smarter Targeting
In the ever-evolving landscape of online advertising, Google Ads audience segments have become one of the most powerful tools for targeting the right users at the right time. With millions of users browsing the internet every minute, the ability to segment audiences based on their interests, behaviors, and intent is not just a luxury—it’s a…

March 12, 2025
Future of Performance Marketing in Pakistan: Key Trends & Tips
The Future of Performance Marketing in Pakistan: Trends to Watch Recent research shows that digital ads now bring big returns. In Pakistan, online business is growing fast. More brands are switching to performance marketing. They want clear, measurable results. This method drives clicks, leads, and sales. In this post, we look at the future of…