Taking Charge: How Top Marketers Control Creative and Media at Scale
How AI is transforming marketing roles AI and machine learning aren’t just tech buzzwords anymore—they’re redefining the entire marketing industry. These tools are optimizing the processes that drive campaign success, freeing up marketers to focus on what they do best: creativity and strategy. In this shift, we’re seeing the rise of a new kind of…
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Fraud Analytics: The Key to Staying One Step Ahead
Banks suffered an astounding $485.6 billion loss to fraud and scams last year, highlighting the urgent need for them to outpace criminals. Fraud analytics plays a crucial role in enabling banks to transition from merely reacting to fraud to proactively preventing it. Explore how fraud analytics helps detect and prevent various types of fraud, minimizing…
martechcubejohnHow AI-Powered OCR is Shaping the Future of Paperless Workflows
For years, the concept of a “paperless office” has been a popular industry buzzword, envisioning a future where businesses replace physical paperwork with digital efficiency. Despite technological advancements, many organizations still rely heavily on paper-based processes, with bulky filing systems and stacks of documents central to daily operations. A truly paperless world has long seemed…
Smart Data Insights: Revolutionizing Holiday Offers and Experiences
In recent years, competition among travel service providers has intensified due to the global resurgence of the tourism sector. Launching generic vacation promotions is no longer sufficient to attract today’s discerning travelers. The differentiating factor lies in harnessing smart data to deliver tailored holiday offers based on individual preferences. This article explores how tourism companies…
Mastering AI-Powered Data Visualization in 2024: Preparing for the Next Wave in 2025
As we close out 2024, the pace of data visualization innovation will continue to accelerate. For B2B businesses, the ability to transform complex data into actionable insights is now a necessity rather than a luxury. Central to this evolution is Artificial Intelligence, which is reshaping dashboards and data visualizations to enable organizations to make faster,…
Fuse the Power of AI and Data Management to Unlock Business Value
Today, enterprises find themselves on the cusp of a transformative era, poised to unlock unprecedented business value by harnessing the full potential of AI. According to McKinsey, 44% of companies implementing AI report reduced operational costs, with many also experiencing revenue growth. However, successful AI adoption and modernization involve more than just deploying the latest…
Acquisition of Lumeon by Health Catalyst Now Final
Health Catalyst, Inc. (“Health Catalyst,” Nasdaq: HCAT), a leading provider of data and analytics technology and services to healthcare organizations, today announced it has successfully completed its acquisition of Lumeon Limited (“Lumeon”), a digital health company with operations in the U.S. and United Kingdom dedicated to helping provider organizations mend broken care coordination processes through automated…
The Role of Artificial Intelligence in Social Media Marketing
Social media has transformed marketing. Platforms like Instagram with its 2 billion subscribers allow businesses to connect directly with customers and build their brands through compelling visual storytelling. However, the highly competitive and fast-paced nature of social media also presents challenges. This is where artificial intelligence (AI) comes in. AI technologies are revolutionizing social media…