Tag: whatsapp

Unpacking the WhatsApp Business Messaging Policy and Guidelines for Compliance Teams

Unpacking the WhatsApp Business Messaging Policy and Guidelines for Compliance Teams

WhatsApp has over 2 billion active users, making it one of the most popular messaging applications worldwide. Due to its popularity, over 50 million brands have signed on for the WhatsApp business platform to engage further with their customers. Along with powerful data protection and bulk messaging capabilities, WhatsApp has a message open rate of…