The Link Building Strategy That Doubled Our Website Traffic

It was a rainy Monday morning when we sat in our office, sipping coffee and staring at our website analytics. Despite months of hard work and publishing consistent content, the traffic graph seemed as lifeless as the weather outside. We knew our website had potential, but we needed something more—a game-changer. After hours of brainstorming, researching, and debating, we decided to give link building a serious try. But not just any link-building strategy. We crafted a unique, data-backed plan focused on leveraging article submission sites to build quality backlinks and authority.

Fast forward six months, and we couldn’t believe our eyes. The traffic had doubled, and conversions followed suit. Today, we’re here to share every detail of the link-building strategy that made this transformation possible, backed by stats and actionable insights. Let’s dive in!

Why Link Building Still Matters in 2024

In the world of SEO, link building remains a cornerstone of success. Google itself has confirmed that backlinks are one of the top three ranking factors. But not all links are created equal. High-quality backlinks from reputable sources not only improve your search engine rankings but also drive referral traffic and build trust with your audience.

Here’s what the stats say:

  • According to Backlinko, pages in the top spot on Google have 3.8 times more backlinks than those in positions 2 through 10.
  • Websites with a strong backlink profile experience 27% faster indexing and 34% higher trust flow (Ahrefs).

Now let’s uncover the strategy that helped us reap these benefits.

The Building Blocks of Our Strategy

1. Identifying the Right Article Submission Sites

Why it Matters: Not all article submission sites are worth your time. Low-quality sites can harm your SEO efforts and even lead to penalties. We focused on platforms with high domain authority (DA), good traffic, and relevance to our niche.

Steps We Took:

  • Conducted competitor analysis to see where their backlinks came from.
  • Used top article submission sites with a DA of 50+.
  • Checked for editorial guidelines to ensure our submissions would be accepted.

Pro Tip: Always choose quality over quantity when selecting an article submission site.

2. Crafting Value-Packed Articles

Key Ingredients for Success:

  • In-depth research and fresh insights.
  • Clear, actionable takeaways for the reader.
  • Strategic placement of keywords like “article submission sites” without overstuffing.

Data-Driven Approach:

  • Articles with 2,500+ words receive 77% more backlinks than shorter posts (HubSpot).
  • Posts with visuals like infographics and charts get 94% more views (Jeff Bullas).

Execution: The Step-by-Step Process

Step 1: Research and Planning

Tools We Used:

  • Google Search to discover niche-relevant article submission sites.
  • MozBar to check domain authority (DA).
  • Grammarly and Hemingway for content optimization.

Step 2: Writing and Optimization

We wrote articles tailored to each platform’s audience. Each piece was:

  • Unique: Avoid duplicate content at all costs.
  • SEO-Optimized: Targeted keywords placed naturally.
  • Engaging: Stories, data, and visuals to hook readers.

Step 3: Submitting and Tracking

Submission Checklist

  • Follow each platform’s editorial guidelines.
  • Include a compelling bio with a link to your website.
  • Use a tracking spreadsheet to monitor submissions and approvals.

The Impact: Results That Speak for Themselves

Within 6 months:

  • Our website traffic doubled.
  • Domain authority increased by 15%.
  • Referral traffic grew by 40%.

Here’s a snapshot of the data:

  • Before: 25,000 monthly visitors
  • After: 50,000+ monthly visitors

What We Learned: Building backlinks through article submission sites is not a “set it and forget it” process. It requires ongoing effort, quality control, and a strategic approach.

Pro Tips for Scaling Your Efforts

🎯 Diversify Your Backlinks: Don’t rely solely on article submissions. Combine them with guest posts, social bookmarking, and directory listings.

🔹 Monitor Your Progress: Use tools like Google Analytics and Ahrefs to measure referral traffic and backlink quality.

🔹 Stay Consistent: Publish articles regularly on high-quality article submission sites to maintain momentum.

Wrapping Up: Why You Should Start Today

Link building through article submission sites is an effective, proven strategy for driving traffic and boosting SEO. It’s affordable, scalable, and delivers tangible results when done right. Remember, the key is to prioritize quality over quantity, stay consistent, and always keep an eye on your data.

Are you ready to double your traffic?

December 26, 2024