In the present day where the internet is prolific and influential, videos have come to be an essential marketing strategy for organizations in Singapore that aim to differentiate themselves from the competition and appeal to the consumers. Corporate videos in particular can also be used to help the company communicate their brand personality and key messages through a media that is appealing to today’s consumer in a high impact and visually stimulating manner.
It is therefore evident that the provision of high quality corporate videos can yield extensive returns in increasing brand recognition, developing favourable perceptions, and encouraging increased interactions within Singapore. This article presents five strategies that can be utilised to ensure that the corporate videos act as a springboard for brands in the Singapore market.
Creating Brand Equity and Awareness
Another major strength relating to corporate videos is in recalling target audiences with your brand, products, and image. Compelling Brand videos are used to explain what sets apart your company, communicating key messages that the viewers will automatically link to the brand upon watching.
Irrespective of whether you are presenting your company’s proud moments, accomplishments, and history, or presenting your employees’ experience, corporate videos provide your Singapore audience with the real feel of brand personality. This begets awareness and hence, people get used to who you are and what you are all about in case you are a brand. Videos are also easily shareable on social media and thus corporate videos can significantly boost your brand reach.
They want to know about the key messages and values associated with the brands that they are going to purchase.
Corporate videos allow brands to convey messages as influenced by the scripts, visuals and slogans that are used by the management or the owners of the brands. Audiences do not have to break their heads when reading through different paragraphs of text but rather, they are instantly informed of what your brand is all about through a good video.
Corporate videos are helpful to brands because they can help to communicate company values, present aspects that set the company apart, and publicize current activities and products to consumers. Clear and distinct messages are most effective because they appeal to emotions and engage the audiences in the act of identifying your brand. Corporation videos provide you with that opportunity to produce those messages in an engaging format.
Brand Likeability & Trust: Improving Brand Appeal
Besides creating awareness and the act of passing specific messages, corporate videos also target influencing perceptions of target clients. The audience is bound to develop positive sentiment towards brands if they are exposed to beautiful, interesting and or informative videos that are a plus to them.
Videos as an example of the company culture, social responsibility it holds, or inspiring personal stories also enable your brand to emphasize its humanity. This fosters liking and trust from the audiences within Singapore. Also, frequently used by clients and experts, the simple but effective animated explainers of services and any kind of thought leadership videos make the audience click the ‘Like’ and ‘Trust’ buttons on brands in their fields.
Managing the Generation of Leads & Sales
However, going way beyond brand identity and awareness purposes, corporate videos can be the calls to action themselves as far as generating leads and pursuing revenues. The general perception that the viewers get from product demo videos is an understanding that their problems can be solved by certain products, which in turn encourages them to capture leads.
Similarly, video sales page clearly state the value they hold and then guide viewers to buy items related to the video. Similarly, videos that are locked behind a gate where users can gain access to valuable information in exchange for their contact information help in the generation of leads databases. Moreover, promotional corporate videos can also generate web traffic to company websites and/or stores to contribute to its overall sales.
Maximising the use of Social Media & Website
Finally, corporate videos are often the type of content that people keep coming back to and are more engaged with on social media and websites as compared to other content types. People of today’s world cannot invest time and energy on posts that are nothing but plain text and hence, such posts will not receive any attention.
It is much worse with video posts on Facebook or LinkedIn where the organic engagement rate is significantly higher because the compelling format interrupts the scrolling and elicits a reaction. Videos on the landing pages can also help in increasing the page session times and reducing bounce rates. This means that brands’ owned media channels are given the opportunity to grow instead of being just paid promotional content in the audiences’ news feeds.
Seven recommendations for effectively creating business video messages.
To create corporate videos that are appealing to the Singaporean audiences and successfully address the previously outlined business objectives, it is essential to map out a plan and produce the videos accordingly. Here are 5 tips to guide brands:Here are 5 tips to guide brands:
- This is where specific audience segment and video goals can be used to make scripts and content more meaningful. Use values that the target audience typically has in order to achieve the maximum potential of the videos.
- Ensure that the streams of brand narratives and emotional appeals are consistent from video to video based on the big-idea messages.
- When creating corporate videos, deal with experienced companies that specialize in branding, scripting, shooting and post-production to achieve professional and high quality work.
- Use real life personas and representative figures from inside the company either from or that can be associated with the company to appeal to the audience’s emotions in a likeable way.
- For repurposing of the video content into the social channels, the website and through advertising. Multi-channel distribution involves the use of multiple channels to reach the target audience and influence the buying decision.
Branding Unleashed: The Next Frontier
The use of corporate videos in Singapore and other regions is on the rise making it an essential element in corporate communication. As more and more audiences prove receptive to well done video production, the medium offers the next great frontier for creative branding for all enterprises in Singapore who are eager to gain competitive advantage. Effectively created videos enable almost any brand to establish its individuality and message, as well as find a way to not only reach but also effectively communicate with the chosen target audience. The use of moving visuals and sound is extremely influential and so corporate videos are the means through which brands can build significant changes towards fostering growth.
