Colors can play a vital role in driving sales. The color of the candle packaging boxes shows mood, emotions, seasons, and more. It tells the customers what to expect from the candle. Colors affect our psychology more than we realize, which is covered in this article. Read and follow to choose the best color that resonates with your brand and candle flavor.
Color Psychology in Action & What Each Color Says
Some of the colors’ effects on the human mind and how they are interpreted as emotions are discussed below:
Blue:
Blue color conveys a message of calm and stability. Candles directed for sleep promotion and relaxation would be best packaged in blue-colored custom candle packaging boxes. Lavender and ocean breeze flavors can make use of this color.
Light Blue: Represents peace and calm. Can be used for end-of-the-day candles.
Navy Blue: Represents royalty and stability, high-end candle collection packaging would be best represented in it.
Black:
Black color represents elegance and luxury. Mostly premium candles come in black boxes.
Matte Black: Neat color that represents mystery. Appeal to modern clientele.
Glossy black with Metallic Accents: Candles for special occasions can be encapsulated in such a box. It is beautiful yet dramatic and glamorous.
White:
White gives a sense of purity and simplicity. Any type of candle can make use of this color of candle packaging box.
Pure White: This color calms the nerves and can be used for spa and meditation candles.
Off-white: This was the primary color used for candles since ancient times. So, if you want to evoke nostalgia or want to give vintage vibes, this would be the perfect color for your boxes.
Red:
Red represents passion and raw emotions. It is powerful and playful. Romantic, spicy, and themed candle packaging can be dyed in this color and would represent exactly what customer needs.
Bright Red: Bright red is the color of love. This colored packaging would be suitable for intimated and Valentine-themed candles.
Deep Burgundy: Give a sense of luxury and warmth, great for fall and winter candle collections.
Metallics:
Metallic accents are used mixed with different colors and suddenly uplift the candle packaging boxes’ worth. Special occasions and gifting candles can make use of these finishing’s.
Gold: Gold is festive, it suggests wealth.
Silver: Chic and modern finish, can be used to target top-tier buyers.
Rose-Gold: Uses the positives of gold color without being too obvious. It is also a trending color right now.
Designing Candle Packaging Boxes for Your Target Audience
It is necessary that you design your candle packaging according to your target audience. Different colored boxes appeal to different demographics.
Younger Audience (18-35): Prefers bold colors with glossy and metallic finishes. Turquoise, red and hot pink would do great.
Eco-Friendly Buyers: Get attracted towards earthly tones. Green, beige and dull colors would go with their aesthetic.
Luxury Shoppers: Combinations like black gold, royal blue with gold, and some muted tones with metallic accents would encourage sales.
