To be more specific, product photography is one of the indispensable elements of success in e-commerce companies. In the case of online consumer shopping, the product is not tangible and customers cannot touch or handle the products, therefore the images of the products stand as the actual representation of the products. Top-notch product images create confidence, grab the attention, and cause monetary conversion.
As stated by John Smith, E-commerce Manager at Clothing Inc, “The customers’ first touchpoint is the product photos We have to ensure the photos are professional and not blurry, and they depict all the necessary details, otherwise, customers will be skeptical about the quality of our products and will simply leave. ”
Product Photos Build Trust
Product pictures enable customers to look for any aspect of a product like fabric, workmanship, size and so on. When the item is a tangible product, it is important to present images of a high resolution so that the customer can judge the quality of the product without physically feeling or touching it.
For example, Accessories Unlimited’s photographer and stylist, Anna Chen, says, “I photograph products on real people rather than on mannequins so that the customers could get an accurate idea of how the given item would look like on them Matters such as how the fabric falls are crucial. ”
It is also important to show the colours, the texture and the dimensions of what is being photographed and the way to do this is to have bright studio lighting, clarity and multiple angles.
Cute pictures create curiosity among the customers.
Currently, it is more and more challenging to compete for people’s attention with the help of quick scrolling through a large number of materials. Perfectly selected lifestyle images and appropriate background make customers and products themselves provoke feelings and dreams.
“I photograph handbags on city streets, in cafés, by waterfronts,” Chen states, adding that this creates the context for the customer, making them think about the bag as a part of their everyday use.
Even though lifestyle shots necessitate more production tools, Smith has noted that their application enhances click-through rates to a great extent. “Lifestyle product shoots involve models, photographers, makeup artists, and location identification, although to meet the customers’ responses, it is worth it. ”
Product Photos Drive Sales
The beauty of the product photos is that they are not only able to grab attention, but also bring in customers. To make customers more trusting and buy the needed products, one has to present them from different perspectives and on various models.
As Smith further explains, “We always shoot clothes on at least three models, so they look different.
This way, if you are, let’s say, pear-shaped and you see that this dress is flattering on the slim girl and the curvaceous girl, you will definitely want it in your closet. ”
In fact, use of zoom enables the online customers to have a better view of the products than the physical view of the products through the shops. Perfect lighting will guarantee that every part is well illuminated so that the buyer will have the confidence in the quality.
According to Chen, “With jewelry, I capture macro photographs of clasps, etching and facets on gemstones, so that the customer feels as if he or she is looking at the jewelry through a loupe. ”
From the data, it is ascertained that images that include extra angles and details have up to 40% higher click-through rates to the cart.
The-Secret-in-ecommerce-success
Product photography is the process of putting the products out in the digital world where they are trusted, noticed and called for. E-commerce managers ought to make sure that they make a good investment on high quality product photography to capture the audience’s attention among the numerous online shops.
According to Smith, one should allocate reasonable amount for product photography, as it determines how the customer perceives your brand and how they interact with the products through the photos, if they are well executed, they can bring in massive sales and help in the overall online presence.
Optimal product images thereby enable and enhance the perceived quality of products, the perceived value of products. In a world of e-commerce and online selling, it is crucial for companies to represent their offerings and their brand accurately and desirably through product photography.
