Many people today use lanyards, especially those that are customized with the logo of an organization, company, or school that the individual belongs to. Lanyards are used in corporate events, schools, hospitals, trade shows, and numerous other premise attributing to its flexibility, ease and availability in variety of colors and designs. They can also come in any color that one wants and can have any text or image printed on them, which makes them helpful for branding. However, lanyards are not just limited to being used as promotional items, but there are numerous functional applications in many fields.
Corporate Events
Lanyards are typically offered by companies during meetings, seminars, conventions, and trade shows and other corporate events. In a setting where several hundreds or thousands of people are networking in a large hall, it becomes easy for any participant, be it a staff or the attendee to recognize others. Some of the items that are attached to lanyards include the ID badges since it is not embarrassing to ask for a person’s position or company’s name when one has the badge hanging around their neck. It is especially convenient during large conferences, because, passing through the hall, one can easily catch a glimpse of an interesting person with a lanyard.
Lanyards also serve as a platform through which the corporate world can market products bearing their brand names. When people wear the lanyards bearing the company’s logo around a business event or a conference, it increases visibility and circulation. The lanyards are also seen in print in photos, videos and coverage of the event. These lanyards are then taken home by the attendees and even used for other events, getting even more brand visibility. Being accessories that are worn around the neck, custom lanyards provide an added value of promoting the organisation’s colour, logo and message.
Hospitals and Healthcare
Custom lanyards are therefore used in hospital and clinic for identification and security reasons in nursing homes as well. Many different types of lanyards might need to be used such as lanyards for doctors, nurses, staff members, visitors, and patients. The recognition lanyards facilitate a check that people belong to sections that require limited access; everyone does not have to be asked to produce identification and interrupted in their activities. It is also true that custom designs assist patients to differentiate between nurses and doctors according to their specialization or area of operation.
Different coloured lanyards to extend may also mean different access permission or areas of specialization for personnel in complex institutions. Other areas where healthcare security teams rely on lanyards include to access restricted areas and to help identify people who do not belong to the vicinity from a distance. For those that may be coming to visit other people within the company, temporary visitor tags, neck bands or lanyards serve to clearly show that one has registered and is within the compound.
Schools and Universities
A large number of elementary schools, high schools, universities and other institutions also use lanyards for students, staffs, visitors, etc. In K-12 schools, the use of lanyards for I. Ds enables the teachers and other personnel in the school to easily distinguish the students from other people who may be in the compound for other reasons and this is very important to security. Chaperones during field trips may also require owning specialized lanyards. They also ensure that students can easily identify teachers, counselors, nurses and other staff in the school when they require their services. It is not uncommon for student lanyards to even serve a second purpose – that of a keychain where you can attach your room/locker keys.
In colleges, they have similar identification uses during orientation and in order to determine whether a person is a prospective student, an enrolled student, a campus tour guide, a faculty or staff or a visitor, one only has to look at the lanyard. That is why, determining the purpose of organizational lanyards, it can be mentioned that special lanyard designs can also indicate peer mentors, resident advisors, orientation leaders and other student positions as well. Like receptionists, campus security teams also utilize lanyards for purposes of maintaining control of building access and for identifying those people who are not supposed to be in certain areas.
Trade Shows and Conventions
These include large public events such as auto shows, home and garden shows, craft fairs, technology expos, or any other convention where attending individuals want to be easily seen and booths/exhibits need to be easily found. Thus, organizers put on a lanyard around the neck of a participant as soon as he pays for attending a trade show. Lanyards are worn around the neck and they make identification easier without the need of a holder unlike badges. Employers often incorporate personalized lanyards by booth exhibitors and staff, so that the interested crowds in the conventions and fairs can distinguish them from the numerous other stalls on the floor.
Key Benefits
Lanyards give the ultimate type of portable and flexible identification when holders choose to have custom lanyards. They enable the attendee’s status, affiliation to an organization, clearance level and other crucial information to be ascertained within the brief glimpse that is given unlike with most other credentials. Almost as helpful as the name badges and certainly much needed to keep vital data out in plain sight instead of searching for it in wallets or pockets. Thus, being worn around the neck also reduces the chances of losing an item or misplacing it.
They also help achieve brand awareness before, during and after an event. This is the main idea behind custom colors, messages and logos – effectively making people walking billboards that can be seen from all sides. Overall, with promotional products’ cost that is comparatively cheaper, the brand exposure reach cannot be matched. Thus, the branding and identification benefits of the lanyards are not limited to the events but are long-lasting.
Due to versatility in the extent that lanyards can be custom made for any type of particular identification, branding and access control of any specific industry. This is why custom lanyards are still used in various organizations and occupations worldwide because of their portability, utility and flexibility.
