Point of purchase (POP) standees are free standing cardboard signs with a standing feature that are posted in conspicuous places in stores or markets. It exist as a tool that enable brands to market products and create sale. For businesses, investing in quality standee displays offers many key advantages:For businesses, investing in quality standee displays offers many key advantages:
1. Increased Brand Visibility
Thus, it is possible to state that one of the major advantages of standee displays is the increase of brand recognition. Designed using appealing graphics, slogans that are hard to look away from, and placed in highly-visible areas of the store, a standee will be effective in attracting the attention of the target market. Research indicates that more than 70% of all purchase decisions are made in-store meaning that having a great and noticeable standee can help make final sales. Using your branding, logo, and product images, standees can also be a way of establishing brand recall and loyalty. This way, when you want your shoppers to decide which product to purchase, your 3D display will help them make a decision more easily than when they are trying to pick from a pile of products on the shelf. This ensures your brand differs from other brands, thus increasing chances of selling products in the market.
2. Enhanced Customer Engagement
The standee displays can be used to create awareness of the brand and products being marketed to the customers . The temporary standees found in-store are not as rigid as banners placed throughout the store; instead, they include novelty features such as moving parts, message scrolls, displays, brochure racks, or products placed inside. For instance a standee that is advertising a new line of beverages could have some small plastic cups through which people can taste the products. This appeals to the shopper’s spacial awareness and emotional state, making them want to engage with the brand. Even if one simply interacts with a brand, there are significant increases in brand familiarity and recognition; and we know that interactive advertising can increase sales by more than 30 percent. It also makes them focus more on the physical store and the branding and communication messages, for a longer time. This memorability translates intoantly repeat business.
3. Targeted Promotions and Offers
Due to the fact that standee displays are central in nature, it is possible to use them to announce and introduce promotions, discounts, and other similar items that are required to have a specific time frame. Specifically, overall sales volumes have been demonstrated to rise by more than 15% during standee display promotions as compared to scenarios where no standee was used. In this case, vital product promotions or discount percentages can be clearly advertised to encourage the interested customers. The particular used in the displays can be substituted according to the local tastes and age of the district where the store is located. Combined with seasonal events, promotions of specific offers can be easily made to create the need for a special atmosphere and a larger basket. In comparison to newspaper advertisements, magazines, and other static forms of advertising such as signages, standees are more easily and efficiently changed to reflect other new promotions.
4. Capturing Impulse Sales
Its effectiveness makes it very suitable for any kind of impulsive selling since it grabs the attention of consumers when they are within its line of sight. The specific impulse buyers do not make prior arrangements in order to buy certain items. This is replaced by effective in-store appeal and appeal that makes first time or impulse buyers make a decision to purchase at the last instance. For the unplanned purchases, it is obvious that a large percentage of consumers make decisions at the point of purchase, even when they are making a conscious decision to buy something. Convincing consumers to change their mind and make a purchase is the ultimate goal of an inviting standee layout illuminated to highlight the product information that reflects the product’s benefits and its value proposition. The display area can also bring into the memory of the shoppers that they need to purchase other things – cross selling your other products. In general, standees use major advantage of being a live communication to emotionally appeal to the buyers and make them impulse buys.
5. Flexible Placement Options
Finally, standee displays could be easily placed and installed compared to the static fixtures and displays. They can be easily repositioned to other popular high traffic aisles or store fronts in order to direct traffic to the viewable content. Flexible stands are preferred where issues such as seasonal variations and promotions require the standees to be easily repositioned. Some standees utilize lockable wheels that also allow simple positional adjustments at irregular intervals without the need for mounting. This agility is useful in ensuring that more people pass through the display area, and that a standee display continues to be effective in attracting attention from week to week. They can also be cheaply changing to give other messages for hyper markets, pharmacies airports, mall etc.
Attractively coloured and tall, with interesting and appealing variations for customers to engage with, standees are a tried and tested marketing tool for increasing visibility and customer conversion. They rise above the external retail visual clutter to communicate with the customer at the moment of truth – the decision phase. For the product marketing team, investing in quality standee displays provides an attractive and economical method for in-store promotions, temporary and campaign offers to realise its business plans.
