A perfect example of a Promotional Product that has a great deal of influence is cooler bags, which are used commonly in food and beverage transportation for the purpose of chilling the food stuffs and the beverages. The following are the major advantages that are why it is good to have your company logo or any creative designs or messages printed on these handy cooler bags:
Enhances Brand Visibility
The exposure offered by the cooler bags is among the main reasons why businesses place orders for these bags. The bags can be used to provide ample space for your branding and logo in order to reach dozens if not hundreds of people in various places. Whether your customers are taking it to the beach, packing lunches for work or school or simply carrying groceries in your cooler bags, your brand name gets in front of the customer in a practical, conspicuous and tangible way that can be far more effective than a paper flyer or business card.
Since cooler bags are made to be reusable and are taken to many different places, it makes them ideal for creating brand awareness through promotions. Mobile billboards are similar to having hundreds or thousands of individuals walking around with miniature billboards constantly promoting your branding wherever they go. These researches point out that the more often a product is utilised by the buyers, the more valuable the product becomes for the marketers. Cooler bags meet this criteria since they are used and seen every day and last many months or years, depending on when the company decides to replace them.
In this case, it means that the newsletter is more likely to be perceived as informative and providing practical value to those who receive it.
This is the reason that promotional products are most effective when the item offered is useful, not only as a promotional item but as a useful item on its own. This makes the consumer more willing to use the item as they spend their hard earned money, rather than using the item and discarding it. Some cooler bags are designed with functionality as a cooler and this can be understood by the customers as it helps in the carrying of chiller foods besides preventing spoilage. This is a practical, everyday value that your target audience will receive and get value from their cooler bags, thus use them often.
Consequently, the more frequently the clients that fit your ideal, utilize these logo cooler bags, the higher the chances of your branding to be seen. This is much better than a logo which is looked at briefly and then the item is discarded, with custom cooler bags making the gift that keeps on giving in terms of marketing impressions should the customers use them frequently. While other forms of promotional merchandise may relay your branding information, items kept in a drawer are not going to constantly remind people about your brand.
It can seriously strengthen customer loyalty and goodwill as well.
Giving out free custom cooler bags benefits the promotional strategy in addition to making customers feel rightfully thanked for their patronage. The perceived value of the bag enhances goodwill since because it creates an impression that you are offering the recipient something which has utility and is not a mere throw away item. Cooler bags also have a long life span, and customers will always remember your company name whenever they are using the cooler bags, probably after every many years.
This promotes and builds loyalty and relationship between the business and the target group/audience. Customers feel that they have been given a high value, quality branded item for free as a way of expressing your appreciation for their business, it creates a lot of goodwill for the company as a loyal partner as opposed to just a business partner seeking a business transaction with the customer. Maintaining these relationships ensures that the customers repeatedly engage with the business and recommend it to their friends and families.
Useful as Booth Incentives at Trade Shows
Cooler bags definitely make them useful as promotional products that can be distributed at conventions, conferences and trade shows. People need to take along such items as folder that contains company literature, product samples, water bottles and snacks. It is even better to hand out tote bags that are customized to be cooler bags because the other items collected during the event can be carried in the cooler bags themselves. The bags are not only functional and have a clear utilitarian value in the literal sense as soon as the individuals receive them. It also will then be recycled by the recipients for uses beyond the event, thus providing extended impressions of your branding to the bags.
It is important that business cards, promotional items, flyers etc handed out at the trade shows are unique and not easily found in every other stand. Bags are expected but carrying branded cooler bags make your booth stand out from competitors. The bags also speak of your dedication to the needs of the recipients by pointing them to the rest of their other paraphernalia for the rest of the show. Cooler bags in its simplest term only offers a valued service to potential consumers.
Thus it is an ideal type of architecture that lends itself well to creative design options.
From a branding point of view cooler bags are versatile and your marketing personnel could design cooler bags in any style they desire to attract the attention of the people. The exterior of most cooler bags is large and flexible thus provides for ample space for imprinting of bright and vivid colors, company names, mottos, or any other creativity that can be imagined. You can choose the one that is in the solid color of the same tone as your brand, eloquent look that depicts the art of your company or the bright appearance that makes your users gawk at the screen.
Introduce poppable side pockets to store utensils, napkins and other items that serve purposes beyond regular use of the bag. Think about formal bag designs such as some of the perfect picnic wicker hamper shapes. Employ designs that correspond to the type of the recipients; for instance, summer party invitations have elements related to summer such as the sun, beach, etc, while branded sports team looks are suitable for game day giveaways. Custom cooler bags are truly flexible in terms of branding and graphic design as they can accommodate almost any idea that is out there. This creative design potential is something only your marketing department can use and create branded bags that are in line with your target audiences’ hobbies and lifestyle.
Secondary Branding: Promote Branding Through the Contents
As for the other promotional gifts, custom cooler bags are great on their own for continuous branding, yet if you pack the bags with other items featuring your company’s logo, you double your marketing potential. Giving out cooler bags with company’s logo and filled with water bottles, snacks, utensils or something as useful as that are but getting the first feel of the customers who are thrilled to go through many marked gifts. Then any time that the recipients open cooler bags later and in the future, they are reminded of your marketing messages on the other marketing items included.
This tactic fits best with trade shows, client gifts, or any kind of retail promotional events. The fact that every single piece that goes into a customer’s hand carries your brand inside revives and refamiliarizes customers with your business as a whole. To get optimal coverage, make secondary products have designs that correspond to the themes used on the cooler bags.
Promote Brand Identity to the Support Sales Staff with Branded Giveaways
Tailor made cooler bags are perfect for client gifts from sales personnel who want something more unique than other competing representatives in the field. The bags can be used as follow-up or after meeting or trading shows or demonstrations. Tough and reusable cooler bags that can be helpful in daily usage several days after the event will contribute to your sales assistants ensuring that the potential customers will leave the event with positive impressions. A customer takes their time to do extra things such as preparing a branded gift bag and this is a way of indicating that you are ready to support them before and after they engage in sales conversations.
Furthermore, the face-to-face selling is a major, and most of the mobile sales representatives carry samples in their cars from one appointment to another. They can fit the trunks with your actual products each packaged in custom branded cooler bags. It also enables easy access for demonstrating some items while at the same time ensuring that samples are easily stored and moved around. The bags left with the customers afterward also contain a message of previous interactions with your sales organization.
So if looking for making your marketing dollars go further while at the same time enhancing customer loyalty, then it might be the right time to incorporate custom cooler bags into your marketing arsenal. The utilitarian value, aesthetic appeal, and the ability to take along other brand promotional items are the key reasons for it being the best return on investment in terms of bucks. Any business that is seeking to advertise its branding personally to the target customers in strategic locations will definitely derive a lot of value out of custom cooler bags.
