Are you currently in a state of deliberation to decide whether to incorporate custom wood boxes into your business or not? Wooden boxes are a great invention for business to present their products in a beautiful way while at the same time being environmentally friendly. Stay tuned for finding out why custom wood boxes are perfect for enhancing your branding and creating a perfect unboxing moment for clients.
The Value of Quality in Packaging Design
A wooden box would also be appropriate because the public would be assured of handling a quality product as wood is considered stylish and natural. Wood packaging fosters the impression of being gifted and the enthusiasm customers have when unboxing the products in a wooden box.
Real wood as a material remains evergreen and having this on product or brands adds so much prestige. From soaps to candles, cheeses or chocolates, from electronics to specially crafted wooden boxes add a feeling to the product inside that it is enduring and made from one end to the other with craftsmanship. They bring art, emotions and beauty in which plastic packaging so desperately tries to imitate but never succeeds.
Reinforce Branding and Style
Custom wooden boxes serve as ideal containers for your products because you can easily tailor the branding and styling to effectively personalize their look. This is made possible by special die cuts and engravings, to allow customization of boxes to contain your logo, name or slogan. Another mode of effective branding is the custom labels which are stunning when placed on wood and you can always incorporate your graphics and messages.
Further, you are not limited to the type of wood used, the stain, the finish, and even the hardware for your furniture that it is best suited to match and complement your brand’s aesthetic appeal. A more rough-hewn wooden crate with a distressed look looks natural for gourmet foods with a country artisanal feel, whereas a shiny and smooth crate or box with a textured and recycled look appeals to the modern organic and sustainable bath products and accessories. For instance, if you want to retain the traditional look of the business, you could use wood such as oak or maple. There are no restrictions on the ways one can assert style in an image.
While a cheaper solution, the use of unsustainable packaging will invariably lead to the loss of customer goodwill.
And, 73% of millennials are willing to spend money on sustainable products, for Nielsen. Being renewable, biodegradable and easily recyclable, wood packaging acts as a signifier that your product is environmentally friendly, in tune with these aspects above. It helps to create positive attitudes and brand association among millennial and Gen Z customers.
Of course, even the unboxing experience of its products backs up this kind of a message. It is the sound of sliding open a wooden box and the sense of touch that comes with the feel of the grain of the wood, something that is traditional and possess the feel of being handmade as opposed to the plastic and cardboard that a customer will normally handle. It’s surprisingly fulfilling and very likely to be remembered.
Adding More Value to Presentations Through the Use of Custom Boxes
Wood in its essence is visually appealing, and thus, wooden boxes that are tailored to accommodate a specific company or brand provide exceptional aesthetic appeal. The jewelry box with detailed engraving or a simple wooden box with velvet inside will add elegance to the product when presented as a gift or when sold in a classy store and the moment of opening the box becomes a part of the experience it is already a gift.
It further allows the modification of the shape or design of the interior to ensure that specific products are well secured and arranged. For the final seal, you can use a glass or an acrylic door in your wooden box creation to allow customers to see what is inside while preserving the mystery of the actual unboxing process.
However, fragile items should be packed in strong, sturdy packaging material to ensure that they are safe throughout the moving process.
It is quite strong and tough and needs little maintenance, this material stands top class in its compression strength that can guard delicate articles within it. When your merchandise is packaged in custom wood boxes, there is a guarantee that your merchandise will arrive in good condition unlike when packaged in cardstock or thin plastics that can easily get torn or get crushed. They are more preferred for transporting small electronic products such as cell phones, tablets, and speakers and also delicate and fragile items such as glass products, candles, and other specially-made foods.
It also has a much better resistance to various changes in weather conditions as compared to other materials. For temperature sensitive products, they provide a cushion to protect the products from freezing during winter or overheating during summer when in transit. It also means that they withstand moisture damage either from rain or humidity during transportation and storage if appropriately sealed.
Organisations should be able to provide unique value and competitive advantage.
Wood packaging is not very popular among many industries and thus offers an original approach to companies’ competitors. People are used to getting their products in plain cardboard or cheap white plastic cases, so they become intrigued by wood packaging. This presentation that comes as a surprise creates a competitive advantage for brands, particularly the small businesses since the buyers are always elated by what they receive.
A wooden box engraved to your business’s or brand’s specific requirements shows the additional effort your business is willing to take in ensuring the customer feels valued. This unique and easily memorable event ensures that the clients are happy and encourage others in their networks to engage with the company. It is a strong weapon in the toolkit for any SME to be able to offer something that sets it apart in the market.
Oh, How the Shipping Storage & Reuse can be Easy!
This is also convenient in regard to customers’ needs, which also applies to your own business processes. It outlasts cardboard in terms of handling and shipment trips without experiencing breakage or degradation in quality. Low profile, non-stackable designs with smooth edges help decrease damage, and prevent boxes from sticking together for better warehouse storage and order picking.
Wood boxes also enable customers to repurpose packaging all over the house as they are strong and of rigid formation after unpacking the initial product. This will foster goodwill from the customers seeing that you have conserved on packaging wastes for the customer and have added the convenience of finding other uses for the box within their compound. Such uses may include, storing of small items such as souvenirs, use for display of ornaments or even use for storing art materials among others. The opportunities for their imagination knows no limits.
Trust in time-tested wood packaging and that is precisely what they do to get the job done right.
It has the intrinsic strengths, branding opportunities, and the organic aesthetics to explain why wood tops for exceptional, green packaging. Because wood is a renewable and strongly solid material, it corresponds with consumers’ ethical decision to buy products that are eco-friendly and, at the same time, express quality and treatment through the craftsmanship of the material. Its functionality to guard its content as it at the same time creates an incredible unboxing effect makes wood as the ultimate material for custom retail boxes regardless of the industry. Embrace the virtues of wood and see your brand, product worth and customer loyalty reflect the benefits of your decision.
