Business-related gatherings are quite diverse and can vary greatly in terms of the number of attendees and the purpose of the event – from grand meetings and fairs to small-scale meetings and training sessions. And regardless of the scale of the event and its aims, it is crucial to ensure that everyone present – the attendees and the staff – are easy to distinguish. Custom printed lanyards are relatively inexpensive and can be used to provide this across any corporate event as required. Here’s why they are now part of the must-have list.
Building Brand Recognition
Corporate events must have a common theme and perception of the event, and the lanyards help to carry the logo in a visible and functional manner. This is because by printing your company colors, logo or event imagery directly on the badges and lanyards, this gives a professional outlook that tells a story the moment the badge or the lanyard is worn. It is well understood that the process of branding happens in a blink of an eye and branding experts have found that people can take as little as five seconds to associate a color or a logo with a brand and thus having customized lanyards is a great way of branding.
Since lanyards hang in the precise location across the neck and chest area, your branding can be likened to a mobile billboard indicating who attendees are or that they are part of an event. On one level, this helps remind people internally who is staff versus guest; on another level, it established the presence of your brand outwardly even further than the perimeter of your event.
In the context of big public events such as conferences and trade fairs, promotional lanyards are can be used to great effect and at a relatively low price point to ensure that every attendee becomes a walking advertisement for your company or products. This makes the branding impact and recognition potential increase dramatically just by the number of repetitions. After the event, custom lanyards are often returned to the individual’s home or place of work where the promotional item remains visible, thus ensuring return on investment through continued brand awareness.
Simplifying Security
Security is one of the rising concerns and it becomes evident when identifying who is attending the event from the outsiders through custom lanyards. Colour coded lanyards assist staff in the identification of individuals like the attendee, organizer, volunteers, press, and VIPS without having to question people or check their IDs. Those requiring backstage pass or ID for consuming alcoholic products can also be fastened conveniently to lanyards wearing security insignia to enforce the rules.
The majority of conferences organize tickets, badges or wristbands which are often lost or forgotten and can be faked by intruders who want to enter the venue. However lanyards are always put round the neck of the attendee, hence il it becomes much harder to lose or counterfeit them effectively. They also cannot be availed by peeling them off and handing to another person, thus giving organizers another feel of security.
Even when one just glances over a sea of individuals, custom lanyards help make evident at the distance who should be in the attendees’ list. This helps prevent those who do not have an invite to gate crash while at the same time enable the organizers to challenge anyone who is not wearing one politely. It is now possible to leave a badge in your hotel room if your lanyard has a specific color, logo or the badge attachment is conspicuous enough to convince everyone that you are a bona fide guest. This makes the management of police at bigger corporate functions a lot easier with out having to stress about the potential for trouble.
Professional Impressions Matter
Larger corporations find it useful for all their corporate events to hire custom lanyards for unification and dressing code enforcement even in small-scale corporate meetings. Corporate events such as business meetings, forward planning sessions, AGMs and corporate hospitality events are all events that need to be equally professional in execution of their purpose. Company branded lanyards keep the attendees within the company branding, as well as avoid the loss of daily security passes or membership cards.
Making strict demands to wear professional attire can be a headache for organizers and guests that are invited, but custom lanyards will offer a convenient option for company colors and logo to be incorporated without necessarily forcing individuals to wear professional outfits. This aspect of uniform appearance is equally apt for corporate events goals compared with potentially random clothing that could be detrimental to perceptions. Branded lanyards give events a professional air and when people look professional they have to be trustworthy and detail oriented don’t you think?
In this case, professional lanyards are also useful especially for multi day conferences to avoid having to waste time at security points sorting out badge holders and ID from our bags each morning. Rapidly sweeping through lanyards allows those indoors to begin events promptly without making VIP or keynote speakers nervous or slowed down by a presentations kickoff. This helps keep stress levels while ensuring there is order and Punctuality during corporate events.
Mixing Pleasure with Business
As with many other events, corporate events require competence to be believable but equally important is to establish casual contact/meet and greets or team building. Custom event lanyards help the organizers achieve the right balance by using the appropriate colors and materials. Large areas in public conferences require bright and bold colours for youngsters to cope with long days. They also help create connections by allowing people to start conversations with others as easily as by complimenting their lanyard.
All corporate parties, award ceremonies, galas and social mixers should therefore see to it that their attendees are able to move freely and mix. Stiffer and less flashy lanyards in pastel colours or abstract designs instead of blatant logos make these functions seem jovial not stately. Wire badge holders also allow individuals to change from one ID card to another while moving from work meetings to the evening events without any worry.
Focused conferences also encourage idea exchange through presentations, intensive sessions that include workshops, and interactions that may occur during meals and snacks. This is especially true since custom lanyards help to make initial interactions at peer level more organic by instantly informing everyone about each other’s hobbies, schools, or professional profiles. This precipitates congenial discussions that foster the development of professional relationships and perhaps vital organizational affiliations.
The Power of Customization
The freedom to design these lanyards specific to any corporateevent is virtually unparalleled, enabling one to order unique lanyards according to their preference. When it comes to materials and attachments, badges are the most flexible option as they suit the various usage requirements and budgets more than companylogo and colors do. Consider options like:
- Width – Options 1: Widths that are a whole inch or more are more attention-getting at distance and for brand impressions. Ideal for conventions, and for use in directing crowd traffic. thin widths at about 3/8” are appropriate for board meetings with minimal logo exposure on the boards.
- Length – It is appropriate for lanyard length which is made to meet the needs of people such as trade show children, disabled or security pass holders. Worn at the longer lengths in bags means you do not lose badgers between hotels and events.
- Badge Attachments – The attachments are magnetic clips and can easily be interchanged depending on whether staff members are attending business meetings or after-work cocktail parties. Gusseted carriers are ideal for passes that require bar code scan or RFID.
- Fabric Options – The most recommended types of fabric for branded satin polyester or woven jacquard is for any season both for indoor and outdoor use. For event environmental benefits, use PET plastic bottles which are recyclable from the PET bottles already used in the market.
- Full colour digital printing – The use of full colour prints, with designs as; Branding and slogans, Imagery of the event, sponsorship logos.
A corporate occasion may range from as few as five, to as many as five hundred thousand people, and it can prove to be very helpful to have lanyards specifically for that event. The cost structure is also friendly with cheap charges even for few copies to ensure branding and security standards are met for every meeting. Due to the versatility of the organizational elements, this makes it almost impossible not to find a perfect custom printed lanyards that fits your organizational type for your next corporate event.
