Visual content has emerged as an important element of marketing mix in the present world where the internet prevails. When restaurants are opening and attempting to build a custom base in a city that is already populated with other restaurant it becomes a powerful tool. Compelling food videos win the attention of your followers on social networks, share the story about your restaurant in an enticing manner, and, as a result, attract new clients to your establishment. Below are some of the important aspects that would compel you to hire a professional food videographer.
Engaging Social Media Content
Instagram and other social sites have open great opportunities for the restaurants to allure their customers with mouth watering pictures of the foods and short videos. However, capturing the images by staff using their smartphones and sharing them on social media is often insufficient. Food videographers, who work with establishments and food providers, employ professional cameras, proper lighting, and proper shot composition to ensure that your food is appetizing enough for the camera. These allow for more focus on things such as movement, assembling the dishes, and the satisfaction of customers enthusiastically going for the food. This results in compelling videos that one can easily pause everyday scrolling on Instagram or Facebook to watch. The more views and engagement on a post, the more people have seen it which boosts the probability of people who are not frequent visitors of the restaurant, being drawn into the restaurant due to the love for local foods.
What more of sharing of success stories that will make your consumers to know how you are unique in your offerings?
By putting videos of the story behind your dishes and chefs on your website or posted online is a way of marketing your restaurant as unique with a special focus on its dishes and chefs. A professional food videographer does not simply focus on the food itself, but rather, interesting cuts and great angle shots of the environment and feel of your business, the chefs at work, where the ingredients are sourced locally or how the food is prepared using exotic methods. This lets you signal to customers that you are different to other restaurants and inform them of why this is the case and even make them willing to pay a little more for higher quality.
Videos for TV/Web Commercials
Promoting the restaurant by means of a 30-second commercial that can be aired before content on local cable television or on YouTube can be very effective in the process of getting your business the exposure it deserves. Deciding to employ the services of professionals in charge of shooting high-quality footage solely dedicated to mouthwatering close-ups of set meals contributes tremendously in developing ad content that does not see the flickering of the channel. Pros guarantee each piece is lit to perfection, has colors that fix attention instantly and pulls off a promise of a great taste. They will collaborate with you to develop visual scripts of commercials that will advertise the tasty specialties that make your restaurant distinct.
Behind-the-Scenes for Website
Today many consumers seek information more, for example, they wish to know how their food is prepared when choosing a restaurant. This is why, having a professionally made ‘The making of…’ style video can help on your restaurant website. Affording a window into the otherwise hidden kitchen areas, the choices that are made with regards to preparation and presentation of foods, and techniques that are involved in preparing them or how they are arranged to tempt the palate gives visitors to your site the kind of satisfaction that comes from curiosity and satisfaction on quality and safety of foods served. It is yet another original and effective measure that food videographers can take for your benefit in marketing.
Footage for Promotional Use
Do you need a new menu with concentrated dishes made from locally sourced produce across the various social platforms? Your restaurant may be closed during summer for repair but you want to continue entertaining fans with videos what do you do? Are you using videos to market additional services offered by your establishment such as catering services for other events? It is advisable to hire professional food videographers who should cover all the high-resolution B-roll and clips you may require for the current and future promotional needs in all your online platforms and television. Since they employ the commercial grade filming equipment and realize options from different camera angles while observing the continuity issues, you are provided with the flexible and high quality custom footage at any time you require.
Capturing Authentic Customer Reactions
Use generated content is now considered to have a particularly strong influence in decision making. This kind of scenario with real customers receiving and enjoying meals prepared especially for them with cameras recording their true to life responses can be very compelling. The sight of actual ‘mmm’s on people’s faces and the delight of customers in the Powders local area when they taste and converse about certain food selections or a new wine addition creates a lasting impact on viewers resulting in them visiting the place to do the same.
The Consistency Across Platforms and Locations is important primarily because it will allow all of their locations to function in a unified way so that customers receive a standard service regardless of the location.
Consistency in branding and food presentation across the various social media pages and all the restaurants that the company owns also aids in reiteration of recognition and appetites in all the places that the restaurant has outlets. Professional food videographers allow for unified showcasing through their awareness on the correct angles, lighting and shooting directions. They’ll ensure that your famous signature bacon cheeseburger, and the favorite house cocktail, for instance, are not only presented best side up but also looks equally great in your website photos, or even your TV advertisement.
Low cost to overall value received
Though engaging professional creative services often seems expensive at first glance, the overall return on the investment achieved through qualified food videography is tremendously high in relation to its price compared to all the opportunities that can be given by the promotion of your business. Besides, it will save your staff’s time from concentrating on capturing and editing videos which most likely they are not professionals in. In terms of the profits the increased flow of food traffic to the restaurant, both, onsite and takeaway, which professional restaurant video production can bring, the cost of professional food videography is extremely compensated.
Getting Started
Among such factors, one can name flexibility, realism, and the ability to engage people’s attention in professional food videography that is crucial for restaurants seeking to survive in the environment that is becoming more and more competitive with each passing year. For more information regarding how custom video packages and create-to-order footage can help transport your restaurant’s digital marketing and brand connections to an even tastier level, be sure to reach out to XYZ Videography today. We are now prepared and eager to help enhance your eating place to its flavourable best.
