Due to the increasing stiff competition and the fact that the market in Singapore is rather overcrowded with businesses, looking for a way to differentiate your business from the rest becomes critical. Another simple yet often neglected way to boost your brand and grab the attention of your potential customers is excellent photography. If it is an online image or an image that is printed on a brochure or flyer, the picture that people get about your business is powerful enough to influence their decision about patronizing your business in seconds. Being able to capture high-quality, engaging photos may be the factor that can make or break your company and push it head on towards success.
The Relevance of Visual Imagery in Marketing
It is a well-established fact that humans are possibly the most visual creatures on the planet: the brain responds to images 60,000 faster than to the text. We also are more likely to recall visual rather than auditory or even written information regarding the event. Thus, by including bright and engaging photos in your advertisement campaigns, you are leveraging a known factor that can affect people’s actions and decision making processes.
Also, with ongoing digitalization and proliferation of content, today’s consumers experience an overload of content fighting for their attention. Considering the fact that the average internet user spends only a blink of an eye on any site, the visually appealing photos work at grabbing the attention of the viewers through the eyes before they are even compelled to look at the branding copy or tag line. How do professional photos play a critical role in some of the most significant aspects of your company?
Branding and Messaging
Brand image involves the branding identity which consists of the logo, the color used and the emotions that are associated with the company. The images greatly define the style and personality of your brand and are a central aspect of the branding process. These have adverse effects on the unified visual branding atmosphere that you are seeking since they look like amateurish snapshots.
Low quality looks scattered and unimportant compared to focused, well-coordinated, professionally-executed pictures that belong to your brand values. Corporate or strategic brand photo depicts a classy, authoritative business image that captures your target market. This also helps in the dissemination of your intended messages in a better and efficient way.
Website Engagement
Potential customers may first consider your business when making decisions about what to purchase, and your website is often the first point of contact. Even though copy plays an important role for SEO, it is the fascinating photos only that could attract visitors’ attention and encourage them to learn more about the site’s content. It shows that web pages with relevant images to the topics of the respective pages are viewed 94% more than those without images. High quality pictures greatly increase the impression and click through rate.
However, it is evident that more than 20% of the SBs’ websites do not even contain any images at all. Moreover, pictures taken from the smartphone, low-quality and average stock images are not effective compared to the custom images that are shot in high quality resolution with commercial knowledge of the professional photographers. Use attractive light photography when presenting your products, services and your workforce to increase the traffic flow on your website.
Social Media Appeal
Photography is considered to be the main function of the engagement in image-centered platforms such as Instagram or Facebook. The audience of today’s consumers is best reached through social media platforms that are unique and are built around the visual appeal of a brand. However, if the quality of the pictures is low and the updates are not as frequent, viewers just scroll through the social network and you disappear from their sight.
Hiring a professional photographer helps one develop an appealing social media image gallery, which is adapted to different platforms. To increase engagement with Instagram and FB post often, using high-quality photos which should be in line with and sized appropriately. This makes your brand feed engaging and captures the attention of the audience in your product portfolio.
Print Marketing
Nonetheless, there are still some arguments to support the use of print marketing in the promotion of businesses even with the emerging digital media. Handouts, flyers, newsletters and other forms of physical advertising help reach out to various audiences at specific points of interest. For such important initial meetings that heavily depend on the first glance rather than words, low-quality posters and nondescript photos can be considered a complete failure.
Having grainy images on cheap paper does not give any artistic or catchy impressions to the potential customers at all—rather appalling. Larger format professional prints on quality paper material can be used to give your brand messaging and advertisement a wow factor. Spare a little extra to use effective graphics in high–impact printed advertising media that translate views into sales.
Events and Engagements
Business meetings and company dinners, product launches, gala dinners, road shows – such a presence offers unique opportunities to communicate with clients and market the brand. But when the photos are taken poorly, in a boring and uninspired manner, and spread across several different albums – it ruins the events. Despite all the efforts invested in planning and staging of the corporate events, poor documentation actually devalue their marketing potential.
Bringing in a professional photographer to take excellent photographs of events keeps you with the best content for future use. Thus, through event posters and signages, website updates, social media shares, and the like, event photography adds a lot to your marketing reach. Hire an event photographer to capture the best moments during your next event in order to boost publicity.
Final Takeaways
Phenomenal photography in the New World Singapore’s modern-oriented economy built on the digitization of commerce and business breakthroughs is not a luxury but a necessity for corporations. With people investing in professional visual assets, there is immense return across the vital prospects—enabling one to form better branding, enhance online presence, come up with appealing graphic and print advertising and aesthetically capture corporate occasions.
If consumers choose between options in the blink of an eye with little consideration as is often the case with visual cues, brands that lack coherent and professionally shot photography get quickly excluded from consideration. Engage professional commercial photographers who are within your respective business field as this will ensure that your company gets the best pictures that would greatly enhance the company and its attractiveness in the market. In this case, the long term dividends of being able to command professional photography for corporate outcomes are worth the investment.
